Finding the best job has never been easier
Intuit Senior Marketing Manager United States, Georgia, Atlanta 852759463
27.03.2025
Share
Responsibilities
- Develop and implement comprehensive demand generation strategies focused on acquiring mid-market prospects in key global markets.
- Collaborate closely with sales, product, web and paid media teams to enable sales success and enhance the efficiency of marketing campaigns.
- Coordinate multi-channel marketing campaigns (including paid social, programmatic, search, email, content, and event marketing) tailored to the specific behaviors and needs of mid-market businesses in global markets.
- Unify and analyze disparate data to monitor and evaluate the effectiveness of marketing strategies, optimizing campaigns continuously for better performance.
- Manage lead generation processes to ensure that qualified leads are converted into sales opportunities, enhancing the customer journey from initial contact to closed deal.
- Allocate and manage the marketing budget effectively, ensuring optimal ROI on marketing spend.
- Stay ahead of market trends and competitor strategies to keep Mailchimp positioned as a leader in the market.
- Report key results and insights regularly to senior management, providing informed recommendations based on data-driven analysis.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- At least 4-5 years of proven experience in demand generation or digital marketing, preferably with a focus on mid-market segments in a global context.
- Strong understanding of B2B marketing, lead generation, and sales processes.
- Experience with CRM and marketing automation tools such as Salesforce, ZoomInfo and Outreach.
- Excellent analytical skills to interpret complex data and translate it into actionable strategies.
- Ability to manage and analyze large data sets utilizing SQL and Big Query
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Exceptional communication and collaboration skills, with a proven track record of working effectively with cross-functional teams across different time zones.
- Data driven creative thinker with the ability to identify insights for scaled opportunities.
These jobs might be a good fit
