HP Partner Program Marketing Specialist 

Turkey, Istanbul 

852414883

Partner Program and Marketing Specialist Turkey

Description -

Consistently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to internal and external partners/agencies. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to employees.

he/she works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Job specifics/responsibilities:

• Manage the deployment of HP’s Partner Programs

• Direct development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launch solution in the country (typical partner profile is large partners with majority operations in particular region in the enterprise business).

• Develop breakthrough partner strategy and marketing plans, including joint Digital Go-To-Market activities supported by Market Development Funds.

• Organize with key stakeholders (Centers of Excellence, Channel Sales Management, Category Management, Alliance Management, Sales Operation, Marketing) the articulation and validation of Channel Partner Marketing and Go-to-market execution plans that support the country game plans.

• Support Channel Sales Management with the deployment of Channel Program and Digital Go To Market elements such as target setting, compensation parameters, joint business plans, online business tracking, partner communication, events, webinars, business reviews and reporting.

• Leverage and local adaptation of value proposition, channel marketing communication, integrated solution offering and market positioning to/with/through partner and successfully launch the solution in the country

• Identify/develop innovative/ breakthrough program metrics/benchmarks.

• Establish and maintain execution level relationship to promote HP and partner total solution capabilities.

• Manages local agencies to deliver best in call programs for channel partners

Key deliverables/accountabilities:

• Lead, develop and measure key company strategic initiatives into partner strategy and channel marketing plans

• Successful implementation and follow up of HP partner program for commercial and distribution in Poland

• Identify/develop innovative/ breakthrough program and initiative metrics/benchmarks.

Working relationships:

• Internal: Turkey commercial channel and distribution teams, category and finance teams, CEE channel business marketing team, WW CoE teams

• External: Turkey commercial partners and distributors, PSA agencies

Education (degree) and professional experience required:

• BA or BS in Marketing or related field; MBA preferred.

• 7+ years marketing experience in similar field

• Partner, sales, industry, channel experience or equivalent.

• Experience in virtual team environment

Other requirements:

• Fluent English

• Turkish necessary

• Expert knowledge of marketing principles, practices, tactics and tools.

• Thorough knowledge of working with large partners and managing product/ service/solution lifecycle.

• In-depth knowledge of industry and customer segments and demand generation program.

• Excellent written/oral communications and analytical skills.

• Excellent interpersonal skills; ability to build and manage virtual teams.

• Excellent negotiating skills.

• Ability to interface effectively with all levels of management and functional disciplines.

• Excellent influencing and consensus-building skills.

Personal skills and qualities:

• Excellent written/oral communications and analytical skills.

• Excellent interpersonal skills; ability to build and manage virtual teams.

• Excellent negotiating skills.

  Positive can-do attitude; Customer centric approach

• Ability to interface effectively with all levels of management and functional disciplines.

• Excellent influencing and consensus-building skills.

• Able to apply tools and technology to produce results

• Able to understand global business processes and identify impact of change

Technical skills (procedures and documents the employee has to be acquainted with):

• MS Office

• Reporting tool /Data management

Full time

No shift premium (Türkiye)

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