JPMorgan Marketing Manager Engagement Student 

United States, Ohio, Columbus 

845195302

Job Responsibilities:

• Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results for the Student & Young Adult customer segment
• Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
• Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
• Develop test-and-learn agenda by working across a cross-functional team
• Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Student & Young Adult customer segment
• Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
• Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation

Required qualifications, capabilities, and skills:

• 4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
• 7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
• Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
• Strong analytical, problem solving and planning skills
• Excels at managing multiple projects simultaneously within tight deadlines
• Excellent written and verbal presentation skills – especially for C-suite audiences
• Highly proficient in Microsoft Excel and Power Point
• People Manager

Preferred qualifications, capabilities, and skills:

• Financial services industry experience; Student & Young Adult customer segment experience is a plus
• Develops strong partnerships; leads through collaboration; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities