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Apple Sr Manager WW Communications Planning Marcom United States, California, Sunnyvale 842371460
18.11.2024
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Description
Primary day-to-day responsibilities include but are not limited to: collaboration with teams across paid and organic functions such as brand, planning, creative, and analytics. Create a partnership with the agency-of-record to glean insights and best practices.
Minimum Qualifications
- 10-15+ years of experience in advertising, media or communications, with 5-7+ years of direct people management experience. Experience in an agency environment required.
- Recent knowledge of paid channels (especially digital), including individual social platforms and best practices
- Experience in writing communications plans
- Experiences with third party vendors driving integrated communication campaigns
Preferred Qualifications
- Bachelor's Degree
- Deep expertise on the communication process and how different inputs and messaging impact the customer journey
- Persuasive approach and a record of strong collaboration with cross-functional partners. Models collaboration across the organization and facilitates an open dialogue with a wide variety of contributors and stakeholders.
- Experience in audience and media planning with extensive knowledge in media analytics. Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences will be pivotal for success in the role.
- Well-adept at "influencing without direct authority," i.e. vendor management.
- Experience developing communication plans, consumer journeys, campaign narratives and channel plans that span across strategy, audiences, creative opportunities and measurable KPI’s
- Provide thought leadership in consumer behavior, creative media, emerging media and technology
- Ability to aggregate and synthesize data and learnings across a comms plan to feed into the next creative process or campaign
- Demonstrated ability working with creatives, to both shepherd new creative work and help conceptualize innovative media-first ideas
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $222,600 and $334,900, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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