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Apple Sr Manager WW Communications Planning Marcom United States, California, Sunnyvale 842371460
Today
Primary day-to-day responsibilities include but are not limited to: collaboration with teams across paid and organic functions such as brand, planning, creative, and analytics. Create a partnership with the agency-of-record to glean insights and best practices.
- 10-15+ years of experience in advertising, media or communications, with 5-7+ years of direct people management experience. Experience in an agency environment required.
- Recent knowledge of paid channels (especially digital), including individual social platforms and best practices
- Experience in writing communications plans
- Experiences with third party vendors driving integrated communication campaigns
- Bachelor's Degree
- Deep expertise on the communication process and how different inputs and messaging impact the customer journey
- Persuasive approach and a record of strong collaboration with cross-functional partners. Models collaboration across the organization and facilitates an open dialogue with a wide variety of contributors and stakeholders.
- Experience in audience and media planning with extensive knowledge in media analytics. Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences will be pivotal for success in the role.
- Well-adept at "influencing without direct authority," i.e. vendor management.
- Experience developing communication plans, consumer journeys, campaign narratives and channel plans that span across strategy, audiences, creative opportunities and measurable KPI’s
- Provide thought leadership in consumer behavior, creative media, emerging media and technology
- Ability to aggregate and synthesize data and learnings across a comms plan to feed into the next creative process or campaign
- Demonstrated ability working with creatives, to both shepherd new creative work and help conceptualize innovative media-first ideas
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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