Qualcomm Senior Director Channel Marketing Sales Enablement Engagement 

United States, California, San Diego 

840658745

Job Area:

We have an exciting opportunity to lead a growing team in Global Marketing of our Sales Enablement, Engagement and Channel Marketing team. In this role you will partner across the Qualcomm team to create programs and initiatives to drive our diversification business with front line Marketing activities globally – sales enablement, channel/retail programs and training/engagement of consumer and commercial channel partners and OEM partners. The ideal candidate will excel in their craft and lead a team to unparalleled execution and tireless innovation. We are on the forefront of developing the capabilities of these teams at Qualcomm and you will have the opportunity to put your expertise to great use having an impact in growing businesses. You will act as a player coach directly executing and owning a broad range of critical components of your marketing strategy focused on top partners, accounts, industries, and segments for both the commercial and consumer segments.

Channel Marketing:

• Oversee Global and north America consumer and commercial channel partner marketing relationships, including distributors, resellers, and retailers. Collaborate with global marketing teams to create channel-specific marketing collateral, campaigns, and promotions.

• Work with our channel sales teams to develop co-marketing motions with top partners and support MDF process. Develop joint marketing plans with channel partners to drive demand generation and sales. Ensure timely execution of programs in channel and monitor channel performance metrics and adjust strategies as needed to optimize partner success.

• Develop Marketing framework and programs with the channel to help determine what helps set the product apart from others. Identifies data-informed short-term and long-term marketing strategies, evaluates tradeoffs, and prioritizes the creation of deep collaboration and trust with customers, partners, and the field.

Sales Enablement

• Build an integrated, sustainable and strategic approach to sales enablement that equips sales teams with the right tools, content and training to succeed, and sales leaders.

• Develop and implement marketing materials to enhance the effectiveness of the sales team. Partner with Product Marketing and Product management to developer key enablement assets for both Consumer and Commercial sales activities including ISVs, Distributors and Retail partners.

• Collaborate with leadership in sales segments, product marketing, marketing, global events and others to create and package highest value content (sales playbooks, battlecards, training decks, presentation) to ensure right message is delivered to the customers at the right time.

Engagement & Education:

• Ensure the sales, channel and OEM teams receive consistent, ongoing training through a blended learning approach (live training, e-learning, and self-guided learning) using appropriate instructional design methods, adult-learning theory and applications.

• Ability to guide the team in overall design, development and delivery of sales training and development initiatives, to enhance field sales skills and capabilities and increase sales productivity; including solutions-selling, soft-skills, technical, leadership of products.

• Collaborate with sales leadership to identify training needs, create sales enablement programs, and ensure consistent messaging across the sales organization.

• Design and deliver training programs for sales representatives, focusing on product knowledge, sales techniques, and market positioning.

Leadership and Team Management:

• Ensure seamless communication and alignment between sales, marketing, and other cross-functional teams. Actively thrive and deliver in a fast-paced, dynamic environment and manage multiple priorities effectively. Results-oriented mindset with a focus on driving measurable business outcomes.

• Lead a team of professionals to help accelerate the leadership of Qualcomm and Snapdragon marketing in our Channel relationships. Foster a collaborative and results-oriented culture within the sales enablement and channel marketing teams. Strong leadership and management skills with the ability to inspire and motivate a team.

• Proven experience in developing and implementing channel marketing and sales enablement programs, tools, and processes. Strong thought leadership, influential communication skills, and a capacity to guide and direct field-facing initiatives through the leadership team

• Collaborates horizontally and vertically with internal stakeholders to gain buy in and alignment and solicits input regarding priorities and resources needed to deliver desired outcomes for capitalizing on industry trends across the product portfolio. Contributes to the creation and alignment of internal incentives programs and KPIs.

• Proven effective project management capability in a highly-matrixed, customer-centric organization

• Always focused on doing what’s right for the business. High energy and contagious enthusiasm. Willing to take on tough projects and challenges.

Minimum Qualifications:

• Bachelor's degree and 9+ years of Communications, Marketing, Public Relations, or related work experience.

Associate's degree or equivalent degree and 11+ years of Communications, Marketing, Public Relations, or related work experience.

High school Diploma or equivalent and 13+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).

• Proven track record of driving revenue growth through effective sales enablement and channel strategies.

• Strong understanding of PC industry trends, products, and competitive landscape.

• Experience leading sales enablement, channel marketing, sales training and engagement with a proven track record and expertise in building best-in-class programs.

• Excellent communication, presentation, and leadership skills.

• Ability to work cross-functionally and build strong relationships with sales, marketing, and executive teams. Drives partnership with sales team and other teams engaging with the customer (e.g. partners, services, customer success, engineering support, etc.).

• Position is located at Qualcomm headquarters in San Diego, California. In person requirement.

• Willing to travel as needed - estimated 30-40%

Principal Duties and Responsibilities:

• Leverages expert knowledge of Marketing principles, best practices, and applicable market research to set the long-term strategic direction planning for multiple programs across the organization that deliver on marketing goals and objectives that align with cross-functional business needs; acts as an expert lead for the functional area.

• Resolves highly complex administrative or operational matters across functional or organizational lines and ensures effective achievement of marketing objectives.

• Oversees and leads creative direction for cross-functional teams by evaluating business dynamic, developing plans to accelerate performance, and predicting future outlooks.

• Influences and oversees cross-functional teams and collaborates with internal and external stakeholders on all matters concerned with designated projects.

• Examines new trends and leverages resources to enhance expert knowledge on marketing strategy, marketing program guidance, and sales. Continuously expands personal networks within and outside of the organization and serves as an expert resource within and across functions.

• Writes, rewrites and/or edits marketing/sales campaigns and programs, business results, and trends; sets guidelines for documentation for the department.

Level of Responsibility:

• Working independently with no supervision.

• Providing supervision to other supervisors/managers who are direct reports.

• Making decisions that are critical in nature and highly impact program, product, or project success.

• Using verbal and written communication skills to convey highly complex and/or detailed information. May require strong negotiation and influence with large groups or high-level constituents.

• Overseeing budgets, schedules, and performance standards for functional areas and overall organization are realistically set and attained.

• Exercising influence over the formulation and achievement of long-term business plans and objectives.

• Completing tasks that often require multiple steps which can be performed in various orders; extensive planning, problem-solving, and prioritization must occur to complete the task effectively.

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

Pay range:

$212,000.00 - $318,000.00