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Purpose & Overall Relevance for the Organization:
He/she will achieve this mission by:
Creating & executing GTM plans for the Business Unit SPW FTW
Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands.
Key Responsibilities:
Marketing:
Drive & develop 3-5 year SPW FTW category plan based on overall adidas SBP process (in collaboration with Global)
Provide BU leadership within SPW FTW category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
Deliver financial expectations set out in the SBP / IBP across all channels and countries
Set & monitor GCA pricing corridor for SPW FTW category range, in partnership with FOS, FCC and VR team
Define & implement GCA channels allocation for global allocated products
Define SPW FTW category CI and lead the communication with Global BU to get GCA needs prioritized
Deliver powerful, compelling, commercial, viable range/concept selection for GCA to support the overall brand strategy, purpose & direction
Define SPW FTW category MWB and allocation by key concepts with GCA Brand Marketing
Responsible for SPW FTW category forecast within IBP, all channels
Lead all creation needs, validate SMU requests for GCA and leverage CCS to fulfill GCA needs to support the SBP
Create and Own Seasonal Marketing calendar
Take responsibility for Sell-through of the SPW FTW category across GCA, develop performance tracking dashboards and share update with Global BU
Approval of country corrective deviation plans – if required
Creation:
Create and influence strategic category direction for SPW FTW, proactively set range direction with guidance and alignment from Global BU’s and GCA Brand Director
Identify new business opportunities to drive innovation and/or commerciality
Show full understanding and drive the product creation process from Product Management to Design
Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
Prepare a consolidated detailed view of ranges and designs and business related topics - with respective audience in mind - by using relevant structure and content
Leadership:
Drive performance and development culture through #MYBEST
Drive employee engagement, leading by example
Identify and develop high-potential talents, to fuel the team's succession plan
Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
Manage allocated SPW FTW category OPEX & T&E to fulfill business priorities
KPI’s:
Market P&L for SPW FTW (NS, Std Margin, Contribution)
Sell Out all channels
3-5 year SPW FTW category plan: achievement of key initiatives
Brand & key categories NPS
Execution excellence in brand concepts/stories
Market share
Key Relationships:
Global BU SPW FTW
Global BU team
GCA BU FOS, FCC & VR team
GCA Brand Marketing
GCA Product Planning & Operations
GCA PMO
Omni-Channel Buying
Product Sales
Demand Planning, SCM, Finance (marketing ROI)
Creation Center Shanghai
Knowledge, Skills and Abilities:
Ability to develop and implement strategy
Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge
Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.
Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
Thorough understanding of SPW FTW market and passionate about SPW sports and culture
In-depth knowledge of SPW FTW products
Requisite Education and Experience / Minimum Qualifications:
10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
Previous experience in managing a global matrix organization required
Sporting goods industry experience required
Fluent in English
Fluent in local language (if applicable) preferred
Has lived and worked in different cultures or has substantial experience working in regional teams
Willingness to travel upwards of 20% of time
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