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Adidas DIRECTOR CATEGORY MANAGEMENT SPW FTW 
Portugal, Porto 
836470902

06.09.2024

Purpose & Overall Relevance for the Organization:

He/she will achieve this mission by:

  • Creating & executing GTM plans for the Business Unit SPW FTW

  • Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands.

Key Responsibilities:

Marketing:

  • Drive & develop 3-5 year SPW FTW category plan based on overall adidas SBP process (in collaboration with Global)

  • Provide BU leadership within SPW FTW category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP

  • Deliver financial expectations set out in the SBP / IBP across all channels and countries

  • Set & monitor GCA pricing corridor for SPW FTW category range, in partnership with FOS, FCC and VR team

  • Define & implement GCA channels allocation for global allocated products

  • Define SPW FTW category CI and lead the communication with Global BU to get GCA needs prioritized

  • Deliver powerful, compelling, commercial, viable range/concept selection for GCA to support the overall brand strategy, purpose & direction

  • Define SPW FTW category MWB and allocation by key concepts with GCA Brand Marketing

  • Responsible for SPW FTW category forecast within IBP, all channels

  • Lead all creation needs, validate SMU requests for GCA and leverage CCS to fulfill GCA needs to support the SBP

  • Create and Own Seasonal Marketing calendar

  • Take responsibility for Sell-through of the SPW FTW category across GCA, develop performance tracking dashboards and share update with Global BU

  • Approval of country corrective deviation plans – if required

Creation:

  • Create and influence strategic category direction for SPW FTW, proactively set range direction with guidance and alignment from Global BU’s and GCA Brand Director

  • Identify new business opportunities to drive innovation and/or commerciality

  • Show full understanding and drive the product creation process from Product Management to Design

  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence

  • Prepare a consolidated detailed view of ranges and designs and business related topics - with respective audience in mind - by using relevant structure and content

Leadership:

  • Drive performance and development culture through #MYBEST

  • Drive employee engagement, leading by example

  • Identify and develop high-potential talents, to fuel the team's succession plan

  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team

  • Manage allocated SPW FTW category OPEX & T&E to fulfill business priorities

KPI’s:

  • Market P&L for SPW FTW (NS, Std Margin, Contribution)

  • Sell Out all channels

  • 3-5 year SPW FTW category plan: achievement of key initiatives

  • Brand & key categories NPS

  • Execution excellence in brand concepts/stories

  • Market share

Key Relationships:

  • Global BU SPW FTW

  • Global BU team

  • GCA BU FOS, FCC & VR team

  • GCA Brand Marketing

  • GCA Product Planning & Operations

  • GCA PMO

  • Omni-Channel Buying

  • Product Sales

  • Demand Planning, SCM, Finance (marketing ROI)

  • Creation Center Shanghai

Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy

  • Proven leadership and management abilities especially in managing a diverse team (incl. remote management)

  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.

  • Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge

  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.

  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs

  • Thorough understanding of SPW FTW market and passionate about SPW sports and culture

  • In-depth knowledge of SPW FTW products

Requisite Education and Experience / Minimum Qualifications:

  • 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred

  • Previous experience in managing a global matrix organization required

  • Sporting goods industry experience required

  • Fluent in English

  • Fluent in local language (if applicable) preferred

  • Has lived and worked in different cultures or has substantial experience working in regional teams

  • Willingness to travel upwards of 20% of time