Adidas MANAGER DIGITAL MARKETING DOUYIN 

Pakistan, Punjab, Lahore 

831947020

Purpose & Overall Relevance for the Organization:

Douyin & Redplay a key strategic role in accelerating our digital brand social eCommerce strategy in China. Winning on Douyin& Redwhile delivering a premium end-to-end consumer experience will be key to success for this role.

• Performance media and KOL livestreammanagementon Douyin and Red,work externally with partners and internal stakeholders to deliver the result.

• and allocate performance media investment for respective platforms and stores.​Optimizeall paid touch points (paid traffic, brand zone, product card, etc.)to elevate the volume and quality oftraffic from performance media, thereby enhancing the overallinvestmentefficiency ofDouyin & Red.
• Manage KOL livestream on Douyin& Redplatforms

• Support and accountable to drive the key account relationship with Platforms (Douyin& Red)&Senior leadership team & category teams. Collaborate withstakeholders from platformsforKOL and trafficresource booking forcampaign periods, platform priorities, and consumer moments.

• Manage and work with external partners and internal stakeholders to deliver the KPI

Key Relationships:

• & Redplatform (eCommerce & commercial team)
• adidas Brand & Brand Activation teams
• eCommerce Buying team
• eCommerce Digital Operations team
• eCommerce Business Planning & Analytics team
• External agencies (Douyin partner agency) and technology partners

Knowledge, Skills and Abilities:

• Bachelor or Master’s degree required, with solid years in consumer industry with at least 3 years in eCom business
• Strong experience in working with platforms
• At least6years marketing experience, eCom experience is preferred
• Demonstrated knowledge and experience of digital marketing, ecommerce
• Passionate about new things with the broader marketing mix
• Experience of working in international company
• Results-driven and process focused with problem-solving and decision-making abilities
• Good project management skills
• Superb written and verbal communication skills, especially in English