Adidas MANAGER DIGITAL ACTIVATION PLANNING 

Pakistan, Punjab, Lahore 

560323347

Purpose & Overall Relevance for the Organization:

Deliver experiences that are:

• – Build desire for the brand and product.
• Connected– Ensure seamless touchpoints across the digital ecosystem.
• Personalized– Serve relevant, timely messages to each audience.

Key Responsibilities:

• Plan and Align Seasonal Digital Activations: Translate global seasonal plans into localized digital activation strategies for assigned categories, maintaining and adapting calendars in coordination with Brand, eCom, and Newsroom teams.
• Drive Consumer Journey Excellence: Ensure cohesive, premium consumer experiences across adidas digital platforms by implementing campaign standards and optimizing journeys based on insights, KPIs, and stakeholder feedback.
• Collaborate Across Functions: Partner with cross-functional teams (e.g., eCom merchandising, product planning, media activation, content creation, membership) to ensure digital activations meet business goals and respond to market needs.
• Lead Campaign Implementation: Brief content teams, oversee execution of digital stories across .com and apps, and ensure alignment with media and social strategies, including support for Key Cities and in-season adjustments.
• Foster Optimization and Learning: Share campaign performance insights with global teams, support test-and-learn initiatives, and mentor junior team members while contributing to special projects and reactive marketing efforts.

Key Relationships:

• Global and Europe Marketing (Business Units)
• Brand Activation (Media Activation, Digital Content, Consumer Engagement)
• eCom (UX, Merchandising, Supply Chain, Planning, Analytics)
• Global Digital (Planning, Activation, Calendar)

Knowledge, Skills and Abilities:

• Previous experience in executing go-to-market strategy
• Strong project and stakeholder management
• Deep understanding of digital KPIs and eCom business drivers
• Proficiency with email, display, and paid social tactics
• Familiarity with enterprise platforms and digital IT capabilities
• Clear communicator; confident in presentations (remote and in-person)
• Strategic thinker with ability to manage complexity and ambiguity
• Understanding of content delivery processes and consumer behaviour
• Fluent in English

Requisite Education and Experience / Minimum Qualifications:

• College or university degree preferably in a Marketing discipline
• 5+ years in marketing/digital roles