PayPal Senior Director Crypto Marketing 

France, Auvergne-Rhône-Alpes 

829553125

Why this role exists:Top‑line mandate:• Own the Crypto P&L for Marketing—set strategy, allocate budget, and deliver user‑growth and revenue targets for all PayPal & Venmo crypto products.
• Help shape the roadmap from trading to utility—champion stablecoin‑based payments and cross‑border use‑cases as near‑term growth engines while scouting longer‑horizon crypto opportunities.

Strategy & GTM

• Craft a balanced crypto marketing strategy that services the ambitions of each business, whilst delivering the longer-term ambitions of PayPal Inc. around crypto.
• Build annual and quarterly GTM plans (audience, positioning, channel mix, KPIs) in lock‑step with Product, Marketing, Sales, and Country teams.
• Own continuous competitive and market‑intelligence programs; translate insights into positioning updates and win-sheets.
• Establish OKRs, dashboards, and experiment frameworks; communicate results and iterate rapidly.

Product Marketing Leadership

• Own narrative, positioning, and launch playbooks for new features—PYUSD on‑ramps/off‑ramps, cross‑border payouts, merchant acceptance, on‑chain rewards, etc.
• Commission and synthesize consumer research to validate product‑market fit and surface insights for roadmap prioritization.
• Develop sales‑enablement toolkits, pitch decks, and partner collateral that help BD/account teams close wallet andstablecoin‑acceptancedeals.

Integrated Campaigns & Lifecycle

• Lead 360° programs spanning paid media, CRM/lifecycle, PR, influencer, content, and community that drive habituation and loyalty.
• Build a high‑throughput content engine (blog, video, podcasts, social) that positions PayPal & Venmo as trusted voices in digital assets.
• Foster vibrant owned communities (Discord, Telegram, X) to drive education, advocacy, and rapid feedback loops; monitor sentiment and surface insights to product teams.
• Inform SEO/SEM strategy, website conversion funnels, and on‑page education that reduce first‑transact friction in partnership with web teams.

Partnerships & Ecosystem

• Evaluate and activate partnerships (exchanges, L2s, NFT platforms, creator platforms) that extend distribution or utility.
• Organize or sponsor hackathons, developer workshops, and industry events to accelerate merchant/stablecoin integrations and showcase PYUSD use‑cases.
• Become go-to PayPal/Venmo spokesperson at industry events and with key press/influencers.

Team & Operations

• Grow and mentor a high‑caliber team of product marketers, growth strategists, and content/community specialists.
• Manage external agencies and vendors for creative, media, and community.
• Serve as marketing’s point‑person with Legal, Risk, and Compliance to ensure every message meets evolving crypto regulations and local disclosures.
• Run an accountable operating cadence—scorecards, test‑and‑learn loops—aligned with Finance and Risk.

Ideal Candidate Attributes:

• 10–15+ years marketing experience, with 5+ years in crypto, Web3, or fintech at scale (consumer or B2B2C).
• Proven record launching and scaling digital‑asset products—from first‑trade to utility use‑cases (stablecoins, staking, remittances, custody, etc.).
• Deep understanding of the regulatory and risk landscape (BitLicense, MiCA, FATF Travel Rule, stablecoin bills) and how it shapes compliant marketing.
• Data‑driven operator comfortable owning a nine‑figure budget and tying spend to CAC, LTV, and contribution margin.
• Inspirational storyteller able to translate complex tech into clear consumer value propositions for two distinct brands.
• Cross‑functional influencer—can build trust with Product, Compliance, Legal, PR, and exec staff while moving fast.
• People‑first leader who grows diverse teams and creates a culture of experimentation, accountability, and bias for action.
• Comfortable toggling between C‑suite strategy sessions and hands‑on campaign reviews.

Bonus Points:

• Experience integrating on‑chain identity, loyalty, or rewards into mainstream consumer apps.
• Track record marketing stablecoin or cross‑border payment products in multiple regions.
• Public‑speaker cred at major crypto or fintech conferences.

Success at 12 Months Looks Like:

• PYUSD awareness and active usage indexed into mainstream PayPal/Venmo segments.
• Double‑digit growth in crypto MAUs and revenue, driven by both trading and everyday‑use features.
• Clear, published crypto marketing playbook adopted across PayPal Inc.
• Team and budget operating at world‑class executional rigor—on‑plan, on‑measure, and audit‑ready.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $188,000 to $323,950

Our Benefits:

Any general requests for consideration of your skills, please