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Capital One Principal Associate Capital One Software Web Strategy – Brand 
United States, New York, New York 
829485200

26.06.2024
NYC 299 Park Avenue (22957), United States of America, New York, New York Principal Associate, Capital One Software Web Strategy – Brand

The Capital One Brand team is seeking an experienced Web Operations & Site Strategist to lead and support our software line of business. Capital One has taken a bold journey to build a technology company while operating in a complex, highly regulated business. Through this journey, we've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale, and are exploring making them available to others through a new line of business, Capital One Software (COS).


Strategy

  • Develop overarching website strategy for Capital One Software website working with stakeholders across Brand & COS team

  • Create and execute intent-specific website strategies to support campaigns, events and other business needs as part of the marketing channel mix (e.g. new landing pages, updates to existing pages & structure, etc.)

  • Manage a wide range of stakeholders and work diligently to gather website intent/needs, understand their priorities and develop the roadmap, including the development of new experiences and experimentation to optimize the experience for prospects and customers

  • Lead strategic decision-making process to guide prioritization of development and design resources that support site development, site maintenance and hygiene processes

Operations

  • Manage day-to-day operations within the site including publishing new content, updating existing content, ensuring there’s proper tagging & analytics setup, etc.

  • Own intent & create briefs for site creative needs in support of campaigns & events

  • Lead site governance planning including regular reviews & audits with stakeholders

  • Implement SEO recommendations such as on-page optimizations, content updates, etc

Analytics

  • Facilitate learning through qualitative and quantitative research including UX analysis, competitor/peer review and A/B component testing to continually improve the site experience

  • Review site tagging and own tagging process for campaign needs

  • Report out channel KPIs to leadership and stakeholders

You want to be an EVIDENCE-BASED MARKETER.

  • Your curiosity is endless. There’s always something else to learn.

  • You’re flexible and not afraid of change—in fact you welcome the challenge.

  • You share your point of view, but seek out what might be missing and listen.

  • You have big ideas and know the best on loop es are driven by proof, persistence and patience.

  • You’re a storyteller. You simplify the complex and compel your audience to act.

  • You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

  • You care—about the work, your team and the customers you serve.

Basic Qualifications

  • Bachelor’s degree or military experience

  • At least 3 years of experience in a digital marketing role

  • At least 1 year of experience in a website management role

Preferred Qualifications

  • 5 or more years of experience in Tech, SaaS or B2B marketing

  • 5 or more years of experience in a strategic Website Manager or Product Manager role – ideally within SaaS space

  • Highly organized and detail-oriented with experience in agile processes, cross-functional and matrixed teams

  • Experience with Enterprise-level CMS & site UX principles

  • Analytics driven with strong experience in Google Analytics or Adobe Analytics

  • Experience with running site A/B testing efforts via tools such as Adobe Target or Optimizely

  • Familiarity with web technologies including basic understanding of HTML/CSS/JavaScript

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing San Francisco, California (Hybrid On-Site): $125,700 - $143,500 for Principal Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.