IBM AI Business Leader - ISA & C 

India, Karnataka, Bengaluru 

823353443

Responsibilities / outcomes

• Generate demand for watsonx in tight alignment with business priorities.
• Drive conversion and yield for AI for Business pipeline.
• Establish and expand AI leadership among our clients with CXO specific ABM programs.
• Create a differentiated POV, awareness and consideration in the market reflecting in improved campaign metrics in Cision and the Brand Health Monitor.
• Drive client references and stories on AI and watsonx.
• Drive synergy in earned, paid, shared and owned media to improve search and message pull through in a campaign approach.
• Identify and create big AI market moments in ISA market that touches clients, partners, influencers, analysts, and IBMers through an integrated marketing, communications and CSR approach.
• Drive fit to purpose campaign content in close collaboration of field marketing, analyst relations and stakeholders.
• Focus on relevant audience generation and develop new buyer segments.
• Orchestrate outcomes on daily basis and remove obstacles to execution by working closely with all stakeholders.

Required Technical and Professional Expertise

• Deep expertise in creating and implementing successful marketing plans, leveraging a range of tactics and technologies within budget, and on time
• Excellent written and oral English communication skills; the ability to present and communicate ideas clearly and persuasively at all levels including executive stakeholders
• Multi-disciplinary collaboration, agile work approach
• Business outcome focus with fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs
• Analytics and insight-based decision making
• Growth mindset

Preferred Technical and Professional Expertise

• Product management,Campaign management, Demand Generation , Content Management.