Cisco Security Portfolio Digital Marketer – EMEA 

United Kingdom, England, London 

81520860

Security Portfolio Digital Marketer – EMEA

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

• The role is hybrid and can be located anywhere in United Kingdom, Ireland or Western Europe, slight preference for UKI.

Your Impact

The Portfolio Digital Marketing Manager will play a significant role in scaling our end-to-end ABM program and crafting the direction of our demand generation strategies across digital channels. Working closely with global Product and Account Lifecycle Marketing, you will ensure regional coverage for full funnel digital marketing activities in EMEA and APJC. Understand regional needs, create plans to raise awareness, engage prospects/customers, and drive attendance to virtual events: webinars, advisories, and virtual workshops. Partner with regional sales leaders and where appropriate, work with vendors on internationalizing global programs.

The ideal candidate should have a solid background in marketing, management, exceptional communication skills, and a strong understanding of digital demand generation, ABM and brand building. Specifically, the ideal candidate will:

• Work with cross-functional teams to develop and optimize comprehensive digital ABM and demand generation strategies aligned with organizational goals to build pipeline and convert to revenue.
• Build new or modify existing digital journeys to meet regional goals focused on brand building, content marketing, and virtual events. You will be hands on with the creation of the strategy and execution of your plan, including content creation, running webinars, and sending emails.
• Analyze effectiveness of programs and channels to understand, optimize and rebalance investments, making the largest positive impact on pipeline and bookings. Additionally, implement process improvements to assist other departments for visibility.
• Internally manage and balance budget submissions, while externally negotiate contracts and maintain relationships with external vendors and partners.

Minimum Qualifications:

• You are a seasoned marketer with several years of experience in marketing, with a focus on ABM, digital or integrated marketing, and a bachelor's degree or equivalent experience in Marketing, Business, Communications, or a related field.
• Experience with ABM and database marketing strategies and tools, with a consistent record to get results through targeted marketing efforts.
• Direct experience planning and running events, especially virtual, from small (less than 20) to large (over 200 people).
• Outstanding communication, project management and interpersonal skills, to work with teams, departments and executive audiences in multiple time zones and projects.
• Strong analytical skills and experience with marketing analytics tools to make data-driven decisions.
• Past experience working across multiple countries, regions, and languages, in the cyber security, B2B marketing or technology/software industry is required.

Preferred Qualifications:

• Think strategically and creatively around translating business priorities into stories and visual concepts that are relevant and engaging to a broad audience across various channels.
• Graduate or master's degree or equivalent experience is a plus.
• Experience handling multi-million dollar budgets, both directly and through agencies.