Philips E-Trade Marketing Manager Personal Health & 

Malaysia 

813577084

E-Trade Marketing Manager, Personal Health Singapore & MalaysiaJob Description

E-Trade Marketing Manager, Personal Health Singapore & Malaysia

Your Role:

• Acts as single point of contact of campaign performance manager for the e-commerce marketplaces.
• Responsible for the collectively set of sell out targets on e-commerce marketplaces in coordination with EKAM & track continuously to achieve the same.
• Coordinate with all relevant stakeholders to align the on-platform media ecosystem and ensure target are defined, appropriate, and in line with overall KPI’s.
• Find new opportunities to grow revenue and sales – Hands-on experience in marketplace portal management (If Amazon then for Amazon In, Vendor Central, Amazon Pi, AMS).
• Analyze data, trends, performance and leverage your understanding of marketing and the platform’s ad solutions (e.g. If Amazon then -Amazon Search, Amazon Display, Amazon DSP & remarketing) to create holistic marketing strategies for Philips by working with senior decision-makers - Internal Stakeholders & External Stake holders - Business, Marketing & Insights and drive return on ad spends for all campaigns executed.
• Monitor Online Excellence (OLE) on creatives and shopper CDJ optimization across key eCommerce retailer / marketplaces / D2C and initiate product content adaptions & optimizations in close collaboration with relevant marketing, Q&R and digital teams (including Product detail pages and Brand Stores).
• Support local initiated campaigns with deployment, landing page(s) and retailer (EComm Marketplace) channel specific activation.
• Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modeling.
• Collaborate with cross functional teams
  • Digital & Media team to ensure full ecosystem synergies.
  • EKAM to ensure availability and customer matrix optimization.
  • Content lead to ensure assets consistency in presenting our brand.
• Financial reconciliation with internal & external stakeholders.
• Drive R&R excellence on Platforms.
• Brief and co-ordinate relevant external agencies.

You're the right fit if:

• Bachelor's or Master's or Comparable practical experience.
• Digital Mindset.
• Platform skills for the relevant marketplace.
• Action Oriented and data-driven, clearly define decision-making process, use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders.

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