Adidas SRMANAGER CE APP & PERSONALIZATION ECOMMERCE 

Netherlands, North Holland, Amsterdam 

811785551

:

1. Strategic Leadership for App Ecosystem Growth

• Develop and execute comprehensive app growth strategies to increase downloads, engagement, and retention.
• Position the app as the primary hub of the consumer journey by seamlessly integrating membership programs, push notifications, and loyalty mechanisms.
• Collaborate with internal stakeholders to align the app strategy with GTM plans, membership goals, and broader business objectives.
• Monitor key app metrics, ensuring data-driven enhancements to meet user expectations and drive business growth.

2. Driving Personalization at Scale

• Lead the personalization roadmap, delivering tailored app experiences based on consumer behaviour, preferences, and engagement history.
• Develop advanced targeting and segmentation strategies for app users, leveraging analytics to enhance conversion and retention.
• Integrate personalized content delivery across app-based touchpoints, including dynamic recommendations, lifecycle communications, and interactive features.
• Partner with global and regional teams to implement scalable personalization models and apply learnings to other digital channels.

3. Membership Engagement via personalization & GTM Integration Lead

• Enhance membership value propositions by offering app-first exclusive experiences such as rewards, early access, VIP access to money-can’t buy rewards, and gamified engagement features.
• Lead cross-functional initiatives to develop integrated GTM activations that enhance consumer loyalty and drive CLTV through the app.
• Utilize app data to identify high-value member segments and craft tailored strategies to maximize engagement and repeat purchases.
• Evaluate and refine membership engagement strategies to optimize KPI performance, including acquisition, retention, and renewal rates.

4. Campaign Management and App Traffic Optimization Lead

• Develop and execute traffic-driving strategies to grow app usage, leveraging organic, paid, and social channels.
• Optimize app store performance through SEO/ASO best practices and collaborate with media teams to maximize campaign impact.
• Lead A/B testing initiatives to refine app content, push notifications, and engagement tactics in real time.
• Ensure app campaigns align with campaigns objectives and broader business and financial Kpis, tracking performance and reporting key insights to stakeholders.

5. Innovation and Future-Proofing Leadership

• Lead macro-level innovation initiatives that strengthen the app’s role as a future-ready consumer platform, focusing on scalability, automation, and seamless consumer experiences.
• Identify and implement emerging technologies that optimize app performance and enhance personalization without compromising simplicity.
• Collaborate with cross-functional teams to develop forward-thinking strategies around consumer engagement, anticipating future digital trends.
• Ensure continuous iteration and experimentation in campaign wireframe design, content creation, and traffic-driving activities, staying ahead of industry benchmarks.

6. App UI/UX Optimization

• Oversee UI/UX improvements that streamline the app’s consumer journey and optimize the path to purchase.
• Leverage user feedback and analytics to enhance the app’s design, ensuring functionality and accessibility.
• Work closely with cross-functional teams to ensure the app provides a frictionless experience that aligns with the brand’s premium positioning.

7. Leadership and Team Collaboration

• Build and manage a high-performing team focused on app growth, personalization, and digital innovation.
• Foster collaboration across departments, including CRM, Analytics, Membership, and Digital Operations, to deliver seamless execution of strategies.
• Define and track team KPIs, ensuring alignment with strategic goals and driving accountability.

Internal:

• adidas Global & Korea app program delivery & Ops
• adidas Global & Korea Membership growth, program, Ops, acquisition
• adidas Global & KoreaBrand Marketingand media, digital activation
• adidas Global & Korea Confirmed app stakeholders
• adidas Korea eCom Merchandising, Ops, Digital Analytics and Insights
• adidas Korea Finance

External:

• App Development and Optimization Agencies
• Digital media, Design, Content agencies
• Membership Ops agencies
• Analytics and Data Science Providers

:

• Strategic mindset with the ability to scale innovation and drive consumer engagement.
• Strong analytical and problem-solving skills to translate insights into impactful strategies.
• Proven expertise in app growth, digital personalization, and campaign management.
• Exceptional communication skills to lead cross-functional collaboration and stakeholder engagement.
• In-depth understanding of consumer behavior trends and the ability to anticipate future needs.
• Proven ability to balance short-term wins with long-term vision and sustainability
• Relationship managementspeciallyforagency and partners
• Innovative thinker,challenges the status quo while understanding the value in the fundamentals

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or related fields (Master’s preferred).
• Excellent Excel, Powerpoint, MS word skill
• Excellent Writen and spoken English
• 8+years of experience in digital marketing, with at least3-5years in app-focused growth or personalization initiatives.
• Demonstrated success in implementing scalable personalization models and enhancing app ecosystems.
• Proficiency in app analytics platforms, personalization tools, and media management software.
• Proven experience in management: agency management, planning, briefing, buying, delivery and analysis