Adidas DIGITAL MARKETING ECOMMERCE SPECIALIST 

Australia, New South Wales, Sydney 

810570723

Purpose & Overall Relevance for the Organization:

• Drive eCommerce sales for adidas Hong Kong through official sites & 3rd party platforms
• Support full spectrum of digital marketing activities from online user experience management to performance marketing
• Support development of traffic acquisition & user engagement strategies

Key Responsibilities:

• Assist to derive eCommerce user engagement & traffic acquisition strategies

• Support day-to-day digital marketing operation including but not limited to performance marketing (social media, search, display channels, partner channels), search marketing, affiliate marketing, web experience setup, digital touch point engagement tasks, member communications, etc.

• Prepare and consolidate content (visual, copies) for advertisements and campaigns launch

• Develop high quality user engagement initiates throughout user journey across different digital touchpoints

• Regular tracking, reporting and analysis on digital marketing KPIs

• Research and analysis on market trend with proposals to enhance digital engagements

Knowledge, Skills and Abilities:

• 1 year or above experience in digital marketing / ecommerce related industries
• Excellent coordination and vendor management skills
• Great business sense with strong fashion / product knowledge
• Strong knowledge from retail/fashion industry

• Exceptional analytics and reporting skills
• Excellent communication and interpersonal skills

• Passion for sports

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business / eCommerce / Marketing or relevant disciplines

• Min. 1 years relevant working experience in retail / e-commerce industry required

• Fluent in Cantonese, Mandarin, and English

• Proficient in Microsoft Office applications

• Hands on experience of digital content development / online advertising