HP Digital Marketing Senior Associate 

Australia, New South Wales, Sydney 

226305324

Digital Marketing Senior Associate

Expected Responsibilities:

• Execute and manage SEM, PMAX and Demand Gen campaigns for both seasonal and non-seasonal campaigns across HP online store
• Routinely update ad creative and/or ad extensions based on marketing calendar, seasonal promotions, and the latest discounts or coupon offers
• Conduct weekly or monthly campaign optimization tasks including but not limited to ad copy testing, keywords inclusion or exclusion, and product SKU addition
• Run tests, analyze results, and clearly communicate learnings across local marketing teams and greater HP Store organization
• Measure and evaluate current campaigns performance against quarterly business goals/targets and channel investment decisions to maximize return on investment
• Generate weekly, monthly, and quarterly campaign performance reports on regular cadence

What you will need:

• Bachelor’s degree in a discipline with analytical or quantitative focus is preferred i.e. Information Systems, Computer Science, Economics, Mathematics or related fields
• 2+ years of hands-on experience in Paid Search campaigns (Google and Bing) ; Performance-focused campaign experience is a plus
• Preferred experience with 3rd-party campaign and bidding management platforms e.g. Google SA360, Marin Software, or Skai (formerly Kenshoo)
• Proficiency in Microsoft Excel, pivot tables and/or Power Pivot; comfortable manipulating basic datasets
• Google Ads, Bing Ads andSA360certification is mandatory
• Positive attitude and willingness to work in fast-paced environment is a must
• Highly detail-oriented with proven project management and organizational skills
• Ability to link interactive plans and activities to business results
• Strong analytical, problem identification + solving skills
• Strong written and verbal communication skills
• Fluent in English

Why HP Australia?

• Australian Market Leader across PC & Print
• A wide and varied product portfolio to market
• Recognised globally as an Employer of Choice and certified as a Great Place to Work 2023
• Cultivates and encourages a diverse and inclusive culture with multiple Business Impact Groups
• Gold Level, Skilled Workplace Accreditation from Mental Health First Aid Australia
• Market Leading Mentoring Program
• Recognised and one of the world’s most sustainable companies
• Wellness Programs
• Flexible work environment
• Supportive team culture
• Also encourage Aboriginal and Torres Strait Islander people looking to start or continue their career in HP.

Full time

No shift premium (Australia)

-

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.