JPMorgan Senior Associate Lifecycle Marketing Communications - Chase Travel 

United States, New York, New York 

798052325

As Senior Associate of Lifecycle Communications within Chase Travel, you will be responsible for developing and executing strategies to enhance customer engagement and retention through targeted email campaigns and other owned channels. You will work closely with cross-functional teams to create personalized and compelling content that resonates with our audience, driving loyalty, repeat bookings and customer lifetime value.

Job Responsibilities

• Develop and implement lifecycle marketing strategies to engage customers at various stages of their travel journey, with a focus on retention and personalization.
• Operate as a marketing technology tools expert within the Travel marketing team to optimize our customer interactions.
• Design and execute email marketing campaigns, including stay related communications, newsletters, and triggers with personalized content to drive customer engagement and repeat conversions.
• Collaborate with the brand, performance marketing, and product teams to produce high-quality, relevant, and engaging content for email and other owned channels.
• Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies and improve results.
• Integrate best-in-class technology partners to strengthen communications for targeted marketing efforts.
• Conduct testing and other experiments to identify the most effective tactics for engaging our audiences.
• Collaborate with the product and customer service teams to ensure a seamless and consistent customer experience across all touchpoints.
• Stay up-to-date with industry trends and best practices in email marketing and customer engagement to continuously improve our strategies.

Required qualifications, capabilities, and skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of proven experience in lifecycle or email marketing.
• Strong understanding of customer segmentation, targeting, and personalization techniques.
• Proficiency in CRM tools and email marketing platforms life and technologies (e.g., Salesforce Marketing Cloud, Persado, Moveable Ink) and analytics tools.
• Exceptional written and verbal communications with the ability to convey ideas clearly and persuasively, gaining alignment and influencing a diverse group of stakeholders.
• Ability to analyze data and derive actionable insights to inform marketing strategies.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent organizational and project management skills, with the ability to manage complex projects and campaigns
• Passion for travel and a deep understanding of the travel industry and customer behavior.
• Ability to work effectively across JPMC organization and drive results

Preferred qualifications, capabilities, and skills

• Strong preference for experience in the Travel industry.
• Self-starter; ability to proactively solve problems by establishing key relationships quickly
• “Big Picture Thinking” and the ability to contribute and share new ideas that help grow the business while remaining highly organized with attention to detail
• Execute brilliantly while managing multiple projects in a fast paced, deadline driven environment.
• Think consumer first, leveraging data to develop and deliver best in class marketing programs and create solutions to customer-based needs and insights.
• Leverage a problem-solving mindset to develop process and implement strategically.
• Manage upward, ensuring leadership visibility and alignment on initiatives.