JPMorgan Senior Associate Lifecycle Marketing Strategy - Chase Travel 

United States, New York, New York 

563250797

Job Responsibilities

• Design, implement, and manage comprehensive, omnichannel marketing campaigns targeting affluent and high net worth segments. Ensure campaigns are aligned with business objectives and customer needs.
• Develop and execute marketing journeys to engage and nurture target audiences. Leverage data-driven insights to optimize.
• Analyze customer and behavioral data of priority segments to enhance customer retention and lifetime value. Develop personalized marketing strategies to deepen customer relationships.
• Work closely with cross-functional teams, including product, performance, brand and analytics, to ensure cohesive and effective campaign execution.
• Monitor and report on campaign performance metrics to assess effectiveness and identify opportunities for improvement. Synthesize and distribute insights to stakeholders.
• Stay informed about industry trends, competitive landscape, and customer preferences to inform marketing strategies and tactics.
• Conduct testing and other experiments to identify the most effective tactics for engaging our audiences.
• Create and maintain internal-facing collateral showcasing key insights and activation plans

Required qualifications, capabilities, and skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of proven experience in growth marketing.
• Strong understanding of customer segmentation, targeting, and personalization techniques.
• Passion for travel and a deep understanding of the travel industry and customer behavior
• Ability to work effectively across JPMC organization and drive results.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to analyze data and derive actionable insights to inform marketing strategies.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent organizational and project management skills, with the ability to manage complex projects and campaigns
• Exceptional written and verbal communications with the ability to convey ideas clearly and persuasively, gaining alignment and influencing a diverse group of stakeholders.

Preferred qualifications, capabilities, and skills

• Marketing experience within the Travel industry strongly preferred.
• Self-starter; ability to proactively solve problems by establishing key relationships quickly
• “Big Picture Thinking” and the ability to contribute and share new ideas that help grow the business while remaining highly organized with attention to detail
• Execute brilliantly while managing multiple projects in a fast paced, deadline driven environment.
• Think consumer first, leveraging data to develop and deliver best in class marketing programs and create solutions to customer-based needs and insights.
• Leverage a problem-solving mindset to develop process and implement strategically.
• Manage upward, ensuring leadership visibility and alignment on initiatives.