* Guide the teams through concept development and the execution of film and other deliverables for both broadcast and digital platforms.* Provide feedback, listen to perspectives, and resolve conflicts within your team and across Marcom, ensuring all voices are heard and considered.* Lead and collaborate with Writers, Art Directors, other team members, and agencies to conceptualize ideas and co-direct teams to produce quality work.* Guide emerging writers in crafting meaningful and inspiring content.* Write, review, and empower campaigns for Apple’s brand and products.* Present work to senior creative staff, product marketing managers, and Apple executives.* Integrate strategies and messaging across online, retail, channel, events, advertising, and new communication mediums.* Work with project managers and Group Creative Directors to ensure schedules are accurate, realistic, and that deadlines are met.* As leaders, finding and developing new talent is key. As is planning and staffing for an ongoing calendar of projects and managing outside agencies and vendors for overflow projects.* Develop and find new talent, plan and staff for an ongoing calendar of projects, and manage outside agencies and vendors for overflow projects.