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Apple Creative Director - Writing & Storytelling China, Shanghai 794321811
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Description
* Guide the teams through concept development and the execution of film and other deliverables for both broadcast and digital platforms.* Provide feedback, listen to perspectives, and resolve conflicts within your team and across Marcom, ensuring all voices are heard and considered.* Lead and collaborate with Writers, Art Directors, other team members, and agencies to conceptualize ideas and co-direct teams to produce quality work.* Guide emerging writers in crafting meaningful and inspiring content.* Write, review, and empower campaigns for Apple’s brand and products.* Present work to senior creative staff, product marketing managers, and Apple executives.* Integrate strategies and messaging across online, retail, channel, events, advertising, and new communication mediums.* Work with project managers and Group Creative Directors to ensure schedules are accurate, realistic, and that deadlines are met.* As leaders, finding and developing new talent is key. As is planning and staffing for an ongoing calendar of projects and managing outside agencies and vendors for overflow projects.* Develop and find new talent, plan and staff for an ongoing calendar of projects, and manage outside agencies and vendors for overflow projects.
Minimum Qualifications
- Must provide a creative portfolio or work samples.
- 15+ years of overall experience and 5 years of management experience as a leader in advertising or marketing communications industry, or an equivalent background.
- 10+ years of experience in concepting, creatively directing, writing copy, and producing major marketing, communication, or advertising campaigns.
- 10+ years of extensive exposure to local culture in China and its unique media landscape.
- Strong written and spoken English skills for effective communication with international team members.
Preferred Qualifications
- Your work is grounded in original ideas and executed with outstanding craft and meticulous attention to detail.
- You have experience producing work across diverse mediums, including advertising, social media, conceptual campaigns, product launches, branding, photography, film, and video.
- You are passionate about writing that is thoughtful, meaningful, occasionally provocative, clear, and inspiring.
- You thrive in a proactive, creative, and dynamic environment.
- You have a keen eye for exceptional writing and the ability to craft powerful stories through your work.
- Language ability in Chinese
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