Monday Customer Marketing Manager APJ 

Australia, New South Wales, Sydney 

79261715

• Develop and execute tailored customer marketing strategies (encompassing loyalty, retention, and advocacy programs) across diverse APAC sub-regions (e.g., Southeast Asia, ANZ, India, Korea, Japan), adapting global initiatives to local market needs, competitive landscapes, and cultural nuances.
• Partner closely with APAC Sales, Partner and Regional Marketing, Product, Growth, and Customer Success teams to identify and capitalise on upselling/cross-selling opportunities, drive customer-centric Go-To-Market (GTM) strategies, and ensure a seamless customer journey.
• Build and manage a vibrant customer advocacy program for the APAC region, including the identification of customer champions, development of compelling case studies and testimonials, and facilitation of peer-to-peer engagement opportunities (e.g. community).
• Monitor, analyse, and report on customer marketing campaign performance and key metrics (e.g., retention rates, churn, LTV, advocacy engagement), using data-driven insights to optimise strategies and demonstrate ROI.
• Gather and synthesise customer feedback from various APAC markets to inform product development, service enhancements, and regional marketing approaches, acting as a key voice of the customer internally.
• Collaborate with the content marketing team to create customer-focused content tailored for different APAC audiences, including blog posts, whitepapers, webinars, and social media campaigns.
• Manage the budget for APAC customer marketing initiatives, ensuring efficient allocation of resources to achieve strategic objectives.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5-7 years of experience in customer marketing, lifecycle marketing, or related B2B customer-facing SaaS roles, with at least 3 years of demonstrable experience focused on the APAC region.
• Proven ability to develop, execute, and measure impactful customer retention, loyalty, and advocacy programs that drive business outcomes (e.g., increased LTV, reduced churn, higher referral rates) across diverse APAC markets.
• Strong analytical skills with demonstrable experience using data to inform strategy, segment customers, and measure ROI; proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and BI/data visualisation tools (e.g., Looker, Tableau).
• Exceptional cross-cultural communication, presentation, and stakeholder management skills, with the ability to collaborate effectively with global and regional teams.
• Deep understanding of customer lifecycle management and customer journey mapping in a B2B SaaS context.
• Have led, built or helped manage a community of customers and/or a customer advisory board.
• Creative thinker with a strong attention to detail and a proactive, results-oriented mindset.

Nice-to-Haves:

• Direct experience working with the monday.com platform.
• Understanding of regional data privacy laws and compliance requirements in key APAC markets.
• Experience in managing and mentoring junior team members or leading project-based teams.