HP SEM Campaign Manager 

Canada, Ontario, Mississauga 

790965376

Description -

The SEM Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Google and Bing. They will actively manage media campaigns via 3rd-party bidding platforms.

Expected Responsibilities:

• Lead end-to-end SEM campaign strategy, planning, and execution - adjusting based on KPIs and company priorities

• Supervise daily management of seasonal and non-seasonal media campaigns across US HP.com’s portfolio of products

• Define and manage search engine auto-bidding strategies

• Launch SEM campaigns and target audience strategies as new products come to market and customer segments are introduced

• Ensure ad creative and extensions support the marketing calendar, seasonal promotions and offers

• Generate quarterly & ad hoc program forecasts and advise on Paid Search channel investment decisions

• Monitor campaign performance and weekly pacing versus quarterly business plans

• Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologies

• Run tests, analyze results and clearly communicate learnings across the Paid Search team and greater US HP.com organization

• Stay up-to-date with SEM best practices, bid management platforms and industry research

Education and Experience Sought:

• 5+ years of hands-on experience in SEM campaign management (Google and Bing); performance-focused campaign experience is a plus

• Experience with 3rd-party campaign and bid management platforms (e.g. SA360, Marin Software or Skai)

• Proficiency in Microsoft Excel, pivot tables and Power Point; comfortable manipulating datasets from various platforms

• Bachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing or related field

• Google Ads and Microsoft Ads certification is preferred

Other Knowledge and Skills Sought:

• Creativity and curiosity around what can be tested to enhance campaign performance

• Positive attitude and willingness to work in fast-paced team environment is a must

• Highly detail-oriented with proven project management and organizational skills

• Ability to link interactive plans and activities to business results

• Strong analytical, problem identification + solving skills

• Strong written and verbal communication skills

In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement.

Full time

No Shift premium (Canada)

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Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.