ARM Marketing Manager - Demand Generation Campaigns Developer Marketing 

United Kingdom, England, Cambridge 

789584470

This role is about creating and driving multi-channel marketing programs and campaigns to support the strategic business goals of Arm’s developer marketing team, by activating and engaging with developer communities. Additional responsibilities include:

• build and implement integrated digital and offline marketing programs
• work closely with product marketing and ecosystem teams to reach developer communities with the most resonating message
• collaborate with the in-house media team to use the best developer channels
• utilise the analytics team to improve activities based on data insights
• work with internal and external creative teams to deliver outstanding assets that developers care about
• drive our developer social media presence with the external comms team

• be comfortable dealing with ambiguity and taking the initiative to create clarity
• be a confident influencer when working with teams across the business, including peers and leaders, and drive consensus
• have marketing experience with technical audiences and developer programs, communities, and be willing to get under the skin of developers
• have experience in working with marketing personas and identifying customer touchpoints to drive a content strategy and the creation of campaign assets
• experience with creating and delivering successful integrated digital and offline campaigns, including a deep understanding of digital, social media, and marketing automation platforms

We are ideally looking for someone with previous marketing experience with technical audiences, developer programs, or B2B products. Additionally:

• understand technology trends and industry segments such as genAI
• have experience with leading product launch campaigns, brand campaigns, event campaigns, and programmatic campaigns
• be analytical and pragmatic with significant experience using campaign metrics and analytics to measure impact and suggest improvements
• have the desire to grow and learn from within and outside your organisation