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AlignTech Director Orthodontic Marketing United States, North Carolina, Raleigh 788328115
12.05.2025
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- Employment Type
- Full Time
- US-North Carolina-Raleigh
- Workplace type
- Reporting To
- Create and execute an Orthodontic marketing plan by working closely with Sales, in order to drive case utilization, tying to Consumer Marketing, iTero scanner business strategy and Education
- Serve as thought leader internally for US Orthodontists
- Develop positioning and messaging of Align brand and products to Customers and create channel communications which motivate trial and utilization.
- Lead commercialization of product pipeline, working closely with New Product Development (NPD) teams. This includes coordinating with Education, Corporate Events, and other areas of Marketing and Sales. Also includes development of Clinical Claims to support product launch.
- Uses data and customer interactions to develop a deep understanding of customer and consumer needs—and effectively educates the broader organization about these needs
- Leads cross-functional teams in creating and executing tactical plans that support our business strategies
- Analyzes reports and other data sources that gauge the health and growth of the business, and future business trends. Works with finance to manage the annual and quarterly forecasts.
- Manages a range of projects that support our strategic and tactical efforts, including market research studies, development of customer-facing marketing collateral (brochures, emails, web pages, trade advertising, etc.), and creation of new reports to analyze progress in building the business
- Develop annual plan with quarterly tactics executed and measured
- Coach and develop direct reports
- Additional responsibilities:
- Ensures the effective fulfillment of objectives and deadlines assigned to the group
- Complies with all safety policies, practices and procedures. Reports all unsafe activities to supervisor and/or Human Resources
- Participates in proactive team efforts to achieve departmental and company goal
- Minimum 12 years of marketing or related experience, dental or medical device marketing strongly preferred
- BS or BA required; MBA on prior consulting experience preferred
- Strong leadership; demonstrates initiative, takes action, and drives for results
- Ability to travel up to 50%
- Demonstrated ability to identify customer needs and create solutions to meet those needs
- Effective communication skills (written, oral, & presentation)
- Strong analytical skills
- Ability to make sound strategic decisions, incorporating data from multiple sources and business judgment
- Ability to work cross functionally with individuals at all levels in an organization and understand their needs/motivations and manage complex cross-functional projects
- Excellent writing, presentation and communication skills
- Strong project management
- Leadership ability to influence others, without authority, to drive change
- A demonstrated proficiency in the use of MS Word, MS Excel, PowerPoint – and ability to develop and deliver effective presentations.
- Customer-oriented with a passion for delivering results and an ability to inspire the same for their team.
- Self-motivated problem-solver and thought-leader with strong strategic and thinking skills; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations.
For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.
Your growth and well-being:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee discounts on Invisalign products.
- Learning opportunities though online learning resources and support for your individual development plans.
- Inclusive workspace that fosters diversity and collaboration.
Country-specific details will be shared with you by your recruiter during the interview process.
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