Your Role and Responsibilities As SFMC Consultant, you are responsible to facilitate tactic development through Production Partners and Marketing Managers, and ensuring timelines are met. You will perform art and copy proofing, link validation, and facilitates creative approval process from legal.
Responsibilities:
day-to-day operation of email marketing and automation programs, specifically Salesforce marketing cloud, to optimize programs and initiatives
Create and maintain marketing automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder
Facilitate list critical issue with Research and Analytics (R&A), Originator, Marketing Manager and Campaign Analyst to secure resolution and approval
Review and validate campaign workflow/process flow for given campaign
Validate Audience sheet for the respective tactic/channel/campaign
Coordinate with stakeholders and ensure timely launch of the campaignBuild complex campaign journeys, filter entry audience.
Build SQL scripts to extract data and use it as an entry audience
Creation of base templates and content blocks with personalization
Communication with market point of contacts, solution assessment and effort estimation, support internal team
Communicate with IBM colleagues and provide support for junior team members
Analyse the campaign requirements and suggest the type of DE and logic that needs to be used
Understand the database structure to come up with exception handling while amp scripting
Develop AMP Scripting for dynamic builds, hide/show blocks
Creation of user input form pages
Build required automation in Automation Studio whenever required
Build error and exception handlers to prevent unhandled risks
Required Technical and Professional Expertise
Bachelor’s degree with 8+ year of experience in Marketing Automation
Minimum 3+ years of experience using AMP scripting
Minimum 3+ years of responsive HTML, CSS & JavaScript coding experience
Certified Salesforce Marketing Cloud Professional
Understand campaign brief and campaign flow – basic and complex campaigns
Able to communicate with client representatives to clarify campaign requirements
Good Written and Verbal Communication
Understand data model and how database works (primary + foreign key, relations)
Knowledge of HTML/CSS code, write and adjusting the code and custom coding
Exposure of creating solutions based on campaign requirements
At least basics of programming (e.g., cycles, variables, functions)
Knowledge of SQL is must
Knowledge of JavaScript is plus, preferred AMP Script, Server-Side JavaScript
Marketing Cloud knowledge must
IT overview – how systems are linked, how data flows, web technologies
API and Postman knowledge nice to have
Should know building multi-channel journeys
Should be well versed in creating and updating data extensions
Should be well versed in building cloud pages and microsites
Working knowledge of Automation Studio
In-depth knowledge of relevant integrations and automations for complex build.
Proven experience in writing SQL queries.
Good understanding of journey builder in SFMC and creation of relevant performance dashboards
Preferred Technical and Professional Expertise
Ambitious individual who can work under their own direction towards agreed targets/goals.
Ability to handle change and be open to it good time management and an ability to work under stress
Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
Maintain technical knowledge by attending educational workshops, reviewing publications.