Expoint - all jobs in one place

The point where experts and best companies meet

Limitless High-tech career opportunities - Expoint

IBM Campaign Specialist SFMC 
India, Maharashtra, Pune 
429858771

16.09.2024

Your Role and Responsibilities
  • Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
  • Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
  • Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
  • Implement tracking parameters for campaign performance measurement and analysis.
  • Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
  • Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
  • Monitor and optimize campaign setup processes for efficiency and effectiveness.
  • Stay updated on platform updates and best practices for campaign setup.
  • Provide support and training to marketing teams on campaign setup tools and processes.


Required Technical and Professional Expertise

  • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
  • Strong understanding of marketing campaign setup processes and best practices.
  • Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
  • Experience with CRM systems and their integration with marketing platforms.
  • Detail-oriented with excellent organizational and time management skills.
  • Familiarity with tracking and analytics tools to measure campaign performance.
  • Effective communication and collaboration skills with marketing teams.
  • Problem-solving skills for identifying and resolving setup issues.
  • Understanding of segmentation and targeting strategies in campaign setup.


Preferred Technical and Professional Expertise

  • Certification in relevant marketing automation platforms.
  • Knowledge of HTML/CSS for basic troubleshooting and customization.
  • Experience with A/B testing methodologies in campaign setup.
  • Familiarity with API integrations for data exchange between marketing tools.
  • Exposure to advanced campaign setup features, such as personalization and dynamic content.
  • Understanding of compliance and regulatory considerations in marketing.
  • Continuous learning and staying updated on industry trends in marketing technology.
  • Experience with project management tools for coordination and tracking.