Philips Consumer Marketing Manager 

Croatia 

78392034

As the Consumer Marketing Manager in the Adriatic region, you will lead the local marketing strategy and execution for a dedicated Personal Health category, closely aligning with CEE regional strategies. You will be responsible for translating these strategies into impactful, data-driven local campaigns, managing the full product lifecycle, and ensuring the right products reach the right consumers at the right time. Your role generates long-term business value for dedicated category part of the portfolio in the Adriatic area.

Key Responsibilities

• Local Strategy & Execution:
  Shape and execute the local marketing strategy aligned with regional plans, based on deep insights into consumer behavior, market trends, and competitive dynamics.
• Product Lifecycle Management:
  Manage product launches, phase-outs, portfolio optimization, and new product introduction plans to maintain a profitable and consumer-relevant portfolio.
• Consumer Demand Creation:
  Own consumer demand generation through 360-degree marketing campaigns across offline and digital channels, tailoring and localizing global or regional toolkits
• Campaign & Activation Planning:
  Develop and implement local activation plans, leveraging market insights and managing content localization to maximize impact.
• Budget & ROI Management:
  Plan and manage the A&P budget, track marketing ROI, and ensure effective investment allocation to meet sales goals.
• Cross-Functional Collaboration:
  Work closely with sales, trade marketing, digital, consumer care, supply chain, and external agencies to align and execute plans seamlessly.
• Commercial Support:
  Support pricing strategy, IGM realization, sales forecasting, and sales training initiatives in coordination with commercial teams.
• Market Monitoring & Analytics:
  Monitor in-market results, analyze performance, track KPIs (sell in, sell out, profitability, market share, brand strength), and optimize marketing plans accordingly.
• Stakeholder Management:
  Build and maintain strong relationships with internal teams and key external partners, including media agencies.

What you bring:

• Bachelor’s degree in Marketing, Business, Economics, Engineering, Social Sciences, or related field (Master’s preferred but not mandatory).
• 3+ years of relevant brand management experience in a multinational FMCG or personal care company.
• Proven ability to lead cross-functional initiatives and manage complex projects from strategy through execution.
• Strong understanding of P&L, pricing, budget management, and sales collaboration.
• Experience with digital marketing, trade marketing, and marketing research is a strong advantage.
• Analytical mindset with excellent organizational and project management skills.
• Fluency in Croatian and English is required.
• Passion for the male grooming market and consumer insights-driven marketing.
• From competitive salary and performance bonus to family friendly policies, flexible benefits and access to Philips University, a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about all the benefits on offer.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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