Lead and execute marketing plans, including major campaign themes, target markets, industry landscape, and product releases.
Translate technical capabilities into mission-relevant value—especially in scenarios involving vulnerability research and threat detection, investigations, and digital forensics
Develop and refine product messaging based on analysis of markets, customer needs and win/loss reports to develop messaging and content that differentiates Cellebrite from others in the market.
Oversee the creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events to accelerate Cellebrite ABM campaigns.
Collaborate with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the go-to-market plan aligns with the organization's goals.
Lead or assist in the creation of enablement content for direct and indirect sales resources (e.g., playbooks, battlecards, call scripts, presentations, training modules, demos).
Mentor and guide junior and peer team members to ensure consistent and high-quality marketing output.
Requirements
5-7 years of B2B Product, Solution, or Channel Marketing experience.
Specifically, solutions-oriented approach, not just marketing a product
Bachelor’s degree required or relevant work experience
Federal government or defense contractor marketing, digital forensics, or similar industry expertise strongly desired.
Familiarity with FedRAMP, NIST, or CMMC frameworks is a bonus
Ability to obtain a TS/SCI clearance or have an active clearance
Outstanding communication, presentation, and leadership skills.
Ability to develop content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs.
Proficiency in leveraging channels/social media platforms/marketing tools to connect with sales resources, buyers, and channel partners.
Understanding how to partner with global regional marketing teams to scale growth and field marketing campaigns.
Ideal candidate is Collaborative, Analytical, particularly regarding pipeline data and win/loss reports, Rational/logical, Creative , Innovative and Detail-Oriented
This is a REMOTE position with some office presence each month. Ideal candidates must reside in the Tysons Corner, VA, DC or Maryland area