Bachelor's degree or equivalent practical experience.
5 years of experience in paid media or digital growth marketing.
Experience growing subscription businesses either in B2B or B2C environment.
Preferred qualifications:
Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
Experience developing relationships and working collaboratively with multiple cross-functional partners in a matrixed organizational structure.
Expertse in managing and optimizing paid media campaigns across Google ad networks (e.g., Google Search, Programmatic display, and Video (i.e., GDN and DV360), YouTube, and more).
Proficient in creative production and direct response media best practices across various ad networks.
Understanding of media measurement methodologies (e.g., MMM, MTA, geo-test, etc.) and incrementality measurement.