10+ years of demonstrated digital marketing experience with a SaaS/Technology (or related) company
Proven track record of building end to end digital marketing strategies with proven campaigns to drive new customer acquisition, brand and demand.
Strong influencing and communications skills across all levels up to executive
Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into and actionable, cross-functional go-to-market plans
Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and developing the business cases and activation plans to support
Strong creative problem-solving and analytical skills
“Builder” mentality - demonstrated success building and overhauling programs and businesses
Excellent verbal, written, visual/presentation and interpersonal communication skills; storyteller
Detail-oriented, sweating the details to deliver incredible results
Strong results orientation and decision making skills; prior experience in a “growth” oriented role preferred