changing lives.
In this role, you will…
- Channel Strategy Development: Develop and execute a comprehensive marketing plan tailored to the orthodontic channel, focused on increasing market penetration, utilisation and driving sales growth
- Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscapes within the orthodontic segment
- Clinical/Technical Marketing Expertise:Demonstrate strong clinical and technical understanding of orthodontic segment needs and how our products and solutions address these unmet clinical needs
- Partner Engagement:Build and maintain strong relationships with orthodontists, practice managers, key opinion leaders (KOLs), and partners to drive co-marketing initiatives and campaigns. Collaborate with sales and clinical teams to ensure alignment between marketing efforts and sales goals. Actively visit and work with customers and practices
- Campaign Management: Create, manage, and measure marketing campaigns and promotions, ensuring alignment with channel strategies and business goals
- Training & Support: Collaborate with sales, clinical, and training teams to provide marketing support, sales tools, and materials that enhance the effectiveness of channel partners
- Content Creation:Develop channel-specific content, including digital assets, sales collateral, email marketing, webinars, and other promotional materials
- Brand Positioning:Ensure consistent messaging and brand positioning across all channel touchpoints
- Portfolio and Promotion Planning:Ensure we have the right portfolio to meet our key business and customer needs; develop Promotion strategy and initiatives to drive customer behavior aligned with business objectives
- Marketing analytics, ROI, and Performance Analysis:Monitor and analyse channel performance using key metrics, providing actionable insights to optimise marketing efforts
- Budget Management:Manage marketing budgets for orthodontic channel, ensuring cost-effective use of resources and maximising ROI
- Event Management:Plan marketing initiatives for industry events, conferences, and trade shows relevant to orthodontic and dental professionals
- Cross-Functional Collaboration:
In this role, you’ll need …
This is a hands-on position requiring an individual with a proven track record of working effectively in a dynamic, fast growing environment. Equipped with a strong Marketing technical background, the individual must be able to work at all levels of the organization. The individual needs to possess the flexibility and agility to enjoy a fast paced and dynamic business and be capable of managing multiple projects, demands and priorities. Individual should enjoy, appreciate and have a facility for interacting with people from many cultures and diverse backgrounds.
- Bachelor’s degree or Master’s degree in Marketing, Business, Healthcare, or related field
- A minimum of 8 years of related work experience is required, preferably in the medical device, dental, or orthodontic industry. Experience in a commercial capacity, i.e., sales, marketing, business development or general management is an advantage
- Excellent influencing, communication, project management, and organizational skills, with the ability to manage multiple projects simultaneously
- Strong analytical skills and a data-driven mindset; evaluate complex issues and recommend and implement practical solutions
- Strong sense of initiative, ability to work independently, resourcefulness, and accountability
- Experience and ability to build strong customer relationships with doctors, KOLs, and other channel partners is required
- Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) and excellent verbal and written English communication skills are required. An international mindset – culturally aware, flexible and pragmatic
- Mastery of Microsoft Office suite, particularly PowerPoint and Excel
- Experience with data analytics and insights using OTS tools like Excel, PowerBI, Google Analytics, etc
- Experience in product development including needs assessment, portfolio management and product lifecycle management is preferred
- This position may require up to 30% travel including both domestic and/or international
