IBM Marketing Consultant - Adobe & Analytics 

Spain, Community of Madrid, Madrid 

774960523

• Developing a testing strategy – a CRO consultant will set the agenda for your CRO program and manage a testing roadmap to help deliver long term results.
• Identifying problems with the customer experience of your website through quantitative and qualitative research. Research will typically include things like user testing, heatmap studies, on-site surveys, data analytics.
• Using your knowledge on statistics , analytics, behavioural science, UX design in stewarding your experimentation program from start to finish.
• Ideating test concepts to address issues identified in quantitative and qualitative research.

Required Technical and Professional Expertise

• Extended A/B testing and experimentation
• A fair JavaScript understanding
• User experience (UX) and user interface (UI) knowledge
• Very good experience with Adobe Target
• Certified and experienced in FullStory, Acoustic Tealeaf and Quantum Metrics
• Optimising websirtes proven record
• Spanish and English languages at business level