Td Bank Senior Manager Regional Marketing 

Canada, Quebec, Montreal 

773566083

Department Overview :

Job Description :

• Understand and synthesize consumer trends, identifying research gaps and planning marketresearch, interpretingconsumer information specific to key markets, anticipating customer opportunities, generating and applying marketing insights through data, research, regional competitive activity, specific to each market to inform business strategy and investment.

• Build and Protect the Brand

• Understand end to end customer journeys and supportthe market todeliver the brand through customer experience.

• Marketing Strategies andPlans; Understandmarket and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, translates business strategies into marketing plans. Identifies clear choices, makes trade-off recommendations, and recommends resource and spending allocations.

• Develops annual marketing plans for key markets supporting the Regional Banking business objectives.

• Provide thought leadership, strategic advice, be the voice of the customer and a trusted advisor to business partners for all marketing and customer activities.

• Be the advocate for local marketing strategies at head office linking centralized functions like analytics, research, corporate segments & business planning, etc. together to deliver the most impactful marketing strategies locally.

• Build and maintain close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring thatbusiness objectivescan be converted into effective marketing plans or customer strategies.

• Builds CreativeSolutions: Identifyopportunities to uniquely leverage product marketing and corporate segment marketing (Diversity, Environment, and CR), sponsorship/brand activities to make an impact locally, and reversely embed local insights into national strategies

• Deliver and MonitorResults: Ensurestated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets.

• Monitor and report regional brand performance (awareness, consideration) and ad performance vs. competitors, and make marketing recommendations based on regional performance, gaps, and opportunities

Job Requirements :

• Minimum 10-15 years' experience in marketing

• Marketing and business expertise and judgement

• Ability to recognize and build talent

• Empowering coach

• Agility in a time of change, resilient and versatile

• Enterprise thinking mindset

• Subject matter expertise in marketing, social media, digital/print content, experiential and in-branch

• Knowledge of and experience with all digital platforms including, mobile, video, social and display

• Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), event industry trends, social media channels and innovations, and the digital advertising landscape

• Strong analytics skills, able to evaluate research results and leverage facts to support POVs and recommendations

• Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion

• Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key players informed

• Team oriented with a desire to contribute positively to the TD culture

• Thinks strategically, has a positive attitude, and inspires others to the same

• Proactively resolves problems and manages conflict/negotiate positively

• Superior communication skills with demonstrated ability to influence across multiple stakeholders

• Fluent French language required

Specific Education Requirements:

• University or Post-Secondary education required.

• Business or Marketing Communications an