Boston Scientific Group Marketing Manager Digital Capabilities 

United States, Minnesota 

772734348

You will lead a team of marketing automation professionals, customer data segmentation experts, and marketing technology strategists while advancing omnichannel capabilities and data-driven marketing transformation.

Your responsibilities will include:

• Drive innovation and marketing transformation with a strong digital-first, customer-centric mindset

• Build and lead a digital capabilities roadmap to support omnichannel experiences and long-term franchise success

• Lead integrated marketing automation strategies using data, insights, and advanced technology

• Inspire and develop high-performing teams through mentorship and performance planning

• Manage cross-functional projects, empowering teams to work independently and effectively

• Oversee campaign enablement using Boston Scientific’s martech stack, ensuring effective execution and measurable results

• Collaborate across business units to align digital strategies with broader company goals

• Monitor and improve audience segmentation, data enrichment, and campaign targeting

• Foster a culture of learning and experimentation—exploring technologies like AI, next best action models, and omnichannel enhancements

• Identify new ways to report and demonstrate the value and ROI of digital programs

• Support change management planning and drive adoption of digital initiatives in partnership with commercial teams

• Stay informed on evolving trends, technologies, data privacy regulations, and industry standards

Required qualifications:

• Bachelor’s degree

• Minimum of 5 years' experience in digital marketing automation strategy

• Minimum of 3 years' experience managing direct reports or teams

• Proven experience using Salesforce platforms for advanced campaign execution

• Solid understanding of data management, enrichment, and database marketing concepts

• Expertise in customer journey mapping, experience analytics, and voice-of-customer strategies

• Demonstrated ability to lead through ambiguity and influence senior stakeholders

• Strong coaching, mentoring, and leadership skills with a team development focus

• Ability to collaborate and drive alignment across cross-functional and senior-level stakeholders

Preferred qualifications:

• Experience building and managing lead generation campaigns

• Hands-on experience with Salesforce Marketing Cloud and Sales Cloud

• Background in healthcare digital marketing, especially in HCP and patient engagement

• Comfort working in fast-paced environments requiring adaptability and creative problem-solving

• Experience integrating AI or next-gen technologies into marketing strategies

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.