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IBM Senior Product Led Growth Demand Lead 
Slovakia, Region of Bratislava, Bratislava 
77079304

24.06.2024


A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:

1. Strategy Planning & Customer Journey Design

  • Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
  • Translate business objectives into actionable marketing outcomes across the funnel
  • Create an omni-channel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
  • Ongoing experimentation and maniacal focus on outcomes

2. Execution Orchestration

  • Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
  • Manage the execution of actions for your specific PLG product team
  • Partner with content, digital, and email experts to create & execute an omni-channel experimentation plan

3. Performance Optimization

  • Understand brand to demand performance trends for the assigned product & optimize performance issues
  • Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
  • Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
  • Readiness to explain emerging performance opportunities or challenges
  • Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
  • Insight into action – cycling of performance insights directly back into planning and orchestration

Minimum salary starts at 4.000 EUR per month.

This is a Hybrid role, attendance to the office will be required only 3 times per week.


Required Technical and Professional Expertise

  • 6+ years relevant work experience within digital strategy and demand strategy
  • Experience in digital marketing
  • Deep critical thinking skills and curiosity to pursue open-ended problems
  • Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
  • Understands Geo/Market strategies and localization requirements
  • Business acumen with the ability to develop data-driven business recommendations
  • Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
  • Comfortable working in a cross-functional global organization with teammates residing in other time zones


Preferred Technical and Professional Expertise

  • 5+ years experience in omni-channel demand generation or related role