PayPal Associate Director Product Marketing 

France, Auvergne-Rhône-Alpes 

765899354

Just Venmo me.” You may have heard or used this phrase before. Venmo has verb-status and is deeply woven as a brand into the social fabric of our culture. But Venmojust about payments

via a deepunderstanding of the external landscape and strategic delivery of our evolving value proposition across all channels and partnerships. As aLead, you willbe responsible for

Job Overview:

a highly strategic,the Head ofMarketing, Venmoand will play a pivotal role in shaping the overallstrategy, positioning, and go-to-market approach for Venmo’s expanding portfolio ofThis individual will also have people management responsibilities and willVenmo upfor successfuture growth

Key Responsibilities:

• Product Strategy & Positioning: Develop and refine the product positioning, messaging, and value propositions for Venmo’s suite ofproducts, ensuring they resonate with our target audiences anddifferentiateus in the market.

• Go-to-Market Leadership: Lead the end-to-end go-to-market strategyfor your products, including productlaunches, feature updates, andongoingmarketing campaigns to drive awareness,consideration,adoption, and growth.

• Market Insights & Competitive Analysis:Work with Consumer Insights to conduct market research andcompetitive analysesto inform product development and marketing strategies. Stay ahead of industry trends toidentifynew opportunities.

• Product,Commercial,Design,andConsumer Insightstoa

• Creative Excellence: Work with your Marketing and Creative counterparts to uphold creative excellencethroughoutyour campaigns.

• Performance Metrics & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights tooptimizecampaigns and inform future strategies. Partner withMarketing Analytics to post-mortem launches and set us up for a successful learning agenda

• more juniorproduct marketing managers, fostering a culture of collaboration, innovation, and continuous learning.

• Stakeholder Management: Effectively engage senior stakeholders across the company, keeping them informed about performance and quickly escalating and unblocking any challenges.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

• You have 8-10years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products.

• track recordof successfully launching and growing digital products in a highly competitive market.

• Strong analytical skills with a deep understanding of market research, data analysis, and customer insights.

• Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging.

• Demonstrated ability to lead cross-functional teams and work effectively in a fast paced, dynamic environment.

• People management experience, witha vested interestin setting more junior team members up for short and long-term career success.

• You have passion forproductand are astudent of culture