The position will encompass analyzing customer requirements, understanding customer alternatives to meeting their requirements and competition analysis. She/he will develop the market forecast, identify growth opportunities, and develop collateral, and provide sales support.
The selected Product Marketing Manager will;
- Direct the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
- Monitor the development of business plans, and manage lifecycles and product positioning in the marketplace.
- Reduce broad concepts and business strategies into structured product marketing plans.
- Oversee market research, monitor competitive activity, and identify customer needs.
- Interact with engineering, manufacturing and sales to enhance existing product(s) or product line(s).
- Help define new product requirements and business plans.
- Be required to travel to Asia - ~25%
Minimum Qualifications
Master's Level Degree or work experience of 6 years , Bachelor's Level Degree or work experience of 7 years