KLA Product Marketing Manager 

United States, California, Milpitas 

794203683

PRIMARY RESPONSIBILITY:

• Responsible for assessment of existing and potential markets, product lifecycle planning, Customer requirement analysis, product value proposition and pricing analysis, marketing campaign to increase product adoption and penetration, competition management, coordination of technical product development. Activities may include technical sales support; product promotion; competition analysis and competitive strategy development; Market research; Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

Product ownership

• Owns market research, monitor driven activity, and identify customer needs.
• Direct the development of market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
• Represents marketing in product life cycle meetings and coordinate with engineering, manufacturing and sales to improve products.

Account Ownership

• PMM will be responsible for business objectives of certain regions/accounts and support pre-sales as well as after sales projects.
• Develops technical product presentations, and presents to key customers.
• Define product adoption strategies for the specific accounts, together with regional teams. Creates product value and promote the value to customers.
• PMM will act as point of contact between customer and division and need to work closely with regional teams