Market and Business Situation - Understand the market economics, whitespace and opportunities, and business objectives in target markets
Demand Generation Planning - Contribute to Integrated Marketing Management on program build through messaging, positioning, content, offers, and respective solution/industry expertise
Thought Leadership and Evangelism - Serve as a public voice to the market, and act as a solution evangelist
Product Innovation - Advocate for the customer and provide market insights to influence and collaborate with our development teams to drive product roadmaps and SAP’s use of technology innovations
Value Proposition - Create compelling and differentiated positioning, messaging, and personas for key buyer and technical user audiences
Develop Core Assets and Offers - Develop customer and partner facing assets and ensure respective rollout and availability to marketing program managers and digital execution teams
Customer Success – Help recruit and create compelling customer references and submissions for customer awards (SAP, industry, and analyst)
Influencer/Analyst Management – Lead the strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leader messages into the market
REQUIREMENTS
Bachelor’s degree (or equivalent) in a technology or engineering field, and B2B marketing
Ideal candidates should have 3-5 years of product marketing or product management experience in the B2B software industry
Ideal candidates should have 3-5 years of experience in content creation of strategic and customer facing assets.
Strong understanding and usage experience with platform technologies such as: BI/analytics, AI & automation solutions, integration software, application development tools, etc.
Strong knowledge of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Salesforce, Workday, or the equivalent
Analytical mind-set, and innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal
Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams
Track record of building strong customer and/or partner relationships