SAP SAP Business Technology Platform BTP Product Marketing Specialist 

United States, Pennsylvania, Newtown Township 

759839817

RESPONSIBILITIES

• Market and Business Situation - Understand the market economics, whitespace and opportunities, and business objectives in target markets
• Demand Generation Planning - Contribute to Integrated Marketing Management on program build through messaging, positioning, content, offers, and respective solution/industry expertise
• Thought Leadership and Evangelism - Serve as a public voice to the market, and act as a solution evangelist
• Product Innovation - Advocate for the customer and provide market insights to influence and collaborate with our development teams to drive product roadmaps and SAP’s use of technology innovations
• Value Proposition - Create compelling and differentiated positioning, messaging, and personas for key buyer and technical user audiences
• Develop Core Assets and Offers - Develop customer and partner facing assets and ensure respective rollout and availability to marketing program managers and digital execution teams
• Customer Success – Help recruit and create compelling customer references and submissions for customer awards (SAP, industry, and analyst)
• Influencer/Analyst Management – Lead the strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leader messages into the market

REQUIREMENTS

• Bachelor’s degree (or equivalent) in a technology or engineering field, and B2B marketing
• Ideal candidates should have 3-5 years of product marketing or product management experience in the B2B software industry
• Ideal candidates should have 3-5 years of experience in content creation of strategic and customer facing assets.
• Strong understanding and usage experience with platform technologies such as: BI/analytics, AI & automation solutions, integration software, application development tools, etc.
• Strong knowledge of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Salesforce, Workday, or the equivalent
• Analytical mind-set, and innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal
• Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams
• Track record of building strong customer and/or partner relationships

We win with inclusion

Philadelphia