Drive category business success across all KPIs by executing global-local category plans.
Deliver a complete local range plan, including range selection, pricing, go-in margin, forecasting, margin efficiency, phasing, segmentation, and campaign execution.
Coordinates sell in process for upcoming season and make preparation for sell-in tools (Showroom preparation, sell in presentation etc)
Manage and implement definition tools and drive conclusive competitive analysis to influence pricing considering the competition.Provide pricing inputs to the range architecture framework.
Manages expectations of channels / accounts for the gaps in the market. Creates tactical price point products, exclusive offers in channel/account base.
Coordinate the sell-in process for upcoming seasons and prepare all sell-in tools (e.g., showroom setup, presentations).
Analyses the orderbook for upcoming season, defines action points and works with channels to secure the priorities of upcoming season
Follows in season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and takes actions for execution of the calendar
Establish product segmentation strategy for related categories & accounts.
Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.
Key Relationships:
CTC Manager and entire adidas Turkey Brand Team
EM Turkey Channel Teams (DTC, e-Com, Wholesale)
EM Hub Bus and CTC
EM Turkey, SCM
EM Turkey, Mops
EM Turkey Demand Planning
KPIs:
Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
Net Sales, GIM%, Share of Category, Gender
Orderbook Development
Range size and efficiency (incl. overlap)
Local Production / SMU / Early Launch efficiencies