NICE Product Marketing Manager 

United States, New Jersey 

758512906

Essential Duties and Responsibilities:

• Join our Product organization to assist in growing our business across financial crime prevention (fraud, tax evasion, etc.), risk management, anti-money laundering, trade surveillance, and more.
• Develop compelling and differentiated product positioning and messaging that resonates with the target audience.
• Craft clear and concise value propositions that highlight the unique features and benefits of our fraud technology solutions.
• Participates in the partnership with Marketing and Product Management in the process of developing the definition, messaging, and positioning of solutions.
• Participates in go-to-market campaigns, supporting marketing activities, and representing NICE Actimize at industry events. Develop and maintain marketing collateral, including thought leadership pieces, infographics, brochures and data sheets
• Develop and maintain sales support materials/tools, including sales decks, sales playbook, product descriptions and other customer-facing collateral.
• Conduct regular training sessions to keep the sales team updated on the latest product features and competitive positioning.
• Works with the Product team to perform market research and execute strategies to bring new products to market.
• Gather customer references and identify and create compelling customer stories.
• Assesses and identifies market opportunities to create opportunities for existing and new NICE Actimize products.
• Conduct thorough market research to identify trends, competitive landscape, and customer needs.
• Stay abreast of industry developments, regulations, and emerging technologies related to fraud prevention.

Qualifications:

• 3 years of Product Marketing and/or Product Management Experience
• Experience with Product Marketing Concepts such as buyer-persona targeting, development & communication; pipeline management
• Experience creating marketing collateral
• Strong Communication Skills
• Education-Bachelor's Degree
• Other Desired Attributes: Familiarity with Financial Services issues such as fraud and money laundering; ability to thrive in a dynamic environment