Samsung Marketing Manager 

Canada, Quebec 

757838038

Role and Responsibilities

• Lead the paid media strategy from start to execution across multiple channels, including PPC, Display, BVOD, YouTube, Pinterest and Meta. Your primary focus will be on campaign performance management.

• Review and approve with HOM all paid media activity. Identifying trends and insights to optimise spend and performance.

• Create content for media activity, including localising HQ content and working with agencies to build new material.

• Drive forward the consumer reviews process and come up with new ways and tactics to increase the number of reviews we receive, especially around new product launches.

• Manage the DA partnership strategy, engaging with current partners and devising approaches to cultivate new ones. Build collaborative relationships that are mutually beneficial to both partners and helps both reach their objectives.

• Act as the central contact for CRM campaigns, drafting quarterly briefs to ensure that the DA strategy and key messages are effectively conveyed to consumers. Maintain a consistent share of voice for DA, continually looking to optimise performance through regular reporting and analysis.

• Work closely with the Social team to work on the influencer strategy and build a digital community of DA ambassadors, partnering with them to create relevant and inspiring content.

• Support the DA marketing team to deliver ‘bold and brilliant’ marketing activities for flagship launches as well as ‘always on’ activities that deliver against marketing objectives

• Collaborate with marketing colleagues in corporate marketing team to ensure, campaign message can be seamlessly driven across all customer touchpoints.

What we need for this role

To be successful, you will possess the following skills and attributes:

• 360 marketing experience, with a particular focus on digital media and partnerships

• Experience of handling marketing budgets

• Proficient in dealing with and handling agencies, holding them to accountability

• Ability to handle multiple internal and external partners in order to successfully deliver on key projects

• Strategic problem solver, ability to multi-task and project manage large & sometimes complex activities

• Great communicator in person but also written and over emails

• Organised and forward thinking

• Commercially minded and able to link activity to results

• Strong attention to detail

• Ability to succeed in highly complex and very fast paced environments

• Strong communicator with proven presentation skills

Skills and Qualifications

To be successful in this role the candidates ideally has:

• Experience in a B2C consumer marketing role with a focus on digital marketing

• Experience in brand and digital marketing in technology, FMCG, entertainment or an agency role

• Contributed to delivering successful marketing campaigns and/or product launches

• Partner management skills

• Ability to set vision and strategy

• Able to work independently

• Curiosity and a desire to be part of a team that creates brilliant marketing campaigns

• Hybrid working – 3 days in the office and 2 days at home per week

• Bonus scheme linked to individual, team and company performance

• Car allowance (delete if not appropriate)

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

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