Citi Group Marketing Data Analyst - In-House Creative Agency VP / C13 

United States, District of Columbia, Washington 

743872685

Citi’s US in-house creative agency is lookingdata analyst to review performance data andmarket trends to strengthits creatives.complex data and present the findings in an easily understandable way, breaking down deep insights that designers and copywriters can apply to creative development. This analyst will alsobe responsible fortracking creative results and presenting the discoveriessenior leaders.

Key Responsibilities:

• Monitor and forecast trends to integrate intomarketingcreatives

• Work closely with internal clients to collectperformance results onin-house agencyproduceddeliverablesand report on thefindings

• Collect competitorwork samples,identifykey takeaways,and share with theteam

• Developand implementa system forgathering and analyzing data,establishingbaselines

• Uncover customer insights through performance result analysis toadvisecopy and design and strengthenengagement

• Lead lunch and learns with the in-house team and with marketing partners on marketing bestpractices

• Present key learnings ina clear wayto a senior-level audience

• Think strategicallytounderstand business needs andrecommendways ofexecuting themthrough creativedeliverables

• Distill information from multiple sources and synthesize it into one central, compellingstory

• Work with internal clients to understandthestrategy behindthe keymessage

• Effectively manage time totrackmultiple activecampaigns, delivering high quality work

Qualifications:

• 8-10 years of related work experience (digital agency environment preferred), exceptionalreporting and presentationskills

• Excellent written and verbal communication skills

• Proficient in MS Office applications, especially Excel,Wordand PowerPoint

• Experience using Tableau software is aplus

• Must be able to report data and metrics in a comprehensivemanner

• Must be able to glean customer insights from creative performancedata

• Adaptable, Bold, Collaborative, Courageous and Determined andoperateswith a lot of empathy both in internal interactions and theclients

• Experience presenting to seniorleaders

• Expert at reporting on markettrendsandperformance data analysisto strengthencampaigns

• Ability to work with the key business stakeholders, understand the central strategy and work with a team to executeeffectively

• Passion foranalytical thinking andmaking complex dataclear

• An independent leaderthat’sa self-starter with strong organizationalskills

• Eagerness to work in a fast-pacedenvironment

• Strong senseof urgency to meet or exceed deadlineexpectations

• Techsavvy;able to quickly adapt tonew technologyandassist