PNC Credit Card Product Marketing Lead 

United States, Minnesota 

741408584

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.Specific Job Functions to Include:
• Under guidance of Senior Marketing Manager, lead the execution of
integrated, multi-channel strategic launch plans for one or more• Lead the execution of creative campaigns that drive customer and financial• Ensure that value propositions, benefits & messaging are consistentlywithin each channel.
• Be the “voice” of the product, ensuring that all representations of our
products (claims, imagery, card art) are consistent with Brilliantly Boring
brand, voice, and style guide
• Drive the development of testing agendas to support the value of marketing
efforts and deliver in-flight economic optimization.
• Use demographic and behavioral data to inform tailored marketing
strategies for specific products.
• Stay up to date on customer needs and market dynamics to help identify
product opportunities.
• Monitor and analyze the competitive landscape and position products and
features effectively to drive growth.
• Is a creative, innovative thinker who is comfortable implementing new ways
of working.
• Loves white space opportunities, building a path where one has not been
set before.
• Demonstrates strong written and oral communication skills, including the
ability to influence partners and drive cross-functional alignment.
• Has experience leading marketing and brand strategy in a large, matrixed• Brings multiple stakeholders together to activate around a common vision
and builds consensus among partners.
• Champions change and is energized by a challenge.
• Translates financial concepts/offerings into digestible and relevant
Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)
California Residents

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