PNC Credit Card Product Marketing Lead 

United States, Pennsylvania, Philadelphia 

737369500

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.
Specific Job Functions to Include:
• Under guidance of Group Marketing Manager, lead the execution of integrated, multi-channel strategic launch plans for one or more products/programs/initiatives.
• Develop competitive and differentiated value propositions that will serve as the building blocks for all customer and employee facing communications.
• Support the development of learning agendas to prove the value of marketing efforts and support continuous campaign improvement.
• Use demographic and behavioral data to inform tailored marketing strategies for specific products.
• Stay up to date on customer needs and market dynamics to help identify product opportunities.
• Monitor and analyze the competitive landscape and position products and features effectively.
• Ensure that value propositions, benefits & messaging are consistently delivered across teams and channels and serve as proof points of brand imperatives.• Influence the budget while ensuring all operating activities are optimized and delivered within the established budget framework.• Generates new ideas and comfortable helping to implement new ways of working.
• Converts ideas into action.
• Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization.
• Champions change and is energized by a challenge.
• Translates financial concepts/offerings into digestible and relevant customer needs.
• Advocates for and acts as the voice of the customer.
Experience & Qualifications:
• 5+ years’ consumer marketing experience with direct experience in shaping credit card product positioning, value propositions, and messaging.
• Demonstrated track record in designing customer-centric marketing plans.
• Strong creative development and production experience; experience leading relationships with internal and external agency partners.
• Strong analytical skills, ability to use data to drive relevant strategies.
Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-OrientedRoles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

California Residents

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