Citi Group Digital Strategy Analyst-C11 

India, Karnataka, Bengaluru 

738435269

Responsibilities:

• Incumbents work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies
• Identifies and compiles data sets using a variety of tools (e.g. SQL, Access) to help predict, improve, and measure the success of key business to business outcomes
• Responsible for documenting data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniques
• Incumbents in this role may often be referred to as Data Scientists
• Specialization in marketing, risk, digital and AML fields possible
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 5-7 years relevant experience
• Have the ability to retrieve and manipulation data
• Possess analytic ability and problem solving skills
• Working experience in a quantitative field
• Willing to learn and can-do attitude
• Excellent communication and interpersonal skills, be organized, detail oriented, flexible and adaptive to matrix work environment
• Ability to build partnerships with cross-function leaders

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

• 5+ years of relevant experience
• Marketing analytics experience
• Digital Marketing and/or Digital Experience domain knowledge
• Experience with Clickstream data
• Experience on working in big data environment like Hadoop
• Predictive modeling using Machine Learning like - Lookalike analysis, Decision Tree, Logistic Regression etc.
• Experience in Customer Journey analytics
• Experience in financial services
• Proficient in Python, SQL
• Proficient in MS Excel, PowerPoint
• Good to have:
  • Exposure to journey analytics tools like ClickFox/ BryterCX/ Pointillist
  • Experience in Hive

Time Type:

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