Citi Group Digital Analytics Adobe / Sitecat C11 

India, Karnataka, Bengaluru 

951579571

The Digital Servicing Analytics team within DPA supports the business in identifying points of friction, creating recommendations to improve digital journeys and drive higher digital engagement and revenues while reducing customer servicing cost by focusing on following:

• Deep dive analysis to identify points of friction in different digital journeys across web and app
• Set up Adobe Dashboards for measurement of different tests
• Analyze performance of different digital journeys across web and app in Adobe Analytics
• Drive efficiency and automation in measurement
• Improve visualization of different Dashboards
• Create actionable recommendations
• Paperless enrollments and De-enrollments Insights
• Understanding performance of servicing communications

• Client Obsession– Create client centric analytic solution to business problems. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.
• Analytic Project Execution– Work on complex analytic projects. This would require an understanding of business context, conversion of business problems in modeling, and implementing such solutions to create economic value.
• Statistical mind set– Proficiency in basic statistics, hypothesis testing
• Automation Skills – Proficiency in driving efficiency and automation through codes and dashboards
• Dashboard Skills – Build measurement dashboards and interest in automation and visualization
• Presentation Skills : Delivering high class presentation to deliver the thoughts, the solutions or the problem for business stakeholders and senior management
• Project Management– Shouldhaveskillset to manage project in terms of creating project plan, assigning responsibilities, and ensuring appropriate communication
• Contribute to organizational initiativesin wide ranging areas including competency development, training, organizational building activities etc.

Skillset required:

The most important skill that our analyst should possess is their love for data, eagerness for new challenges & ability to leverage analytics to solve structured or unstructured problems and interpreting resultsApart from these, they should also have the following skillset

• 5-8 years of experience in Analytics - Demonstrated evidence of solving business problems through well-structured analysis
• Strong and Deep experience in Adobe Analytics
• Strong programming skills in Python and SQL
• Exposure to Tableau builds
• Preference for skilled analysts worked intensively on Clickstream data
• Preference for analysts who have worked in or with Digital Business / Fintech / ecommerce problems
• Work experience on supervised, unsupervised machine learning algorithms. For e.g.: linear and bayesian regressions, multi objective optimization techniques, classifiers, cluster analysis etc.
• In depth understanding of analytics in CRM, Marketing and Financial Services
• Excellent presentation and communication skills

Education :

Bachelors/University degree preferred

Time Type:

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