Samsung Senior Manager Media Strategy 

United States, Arizona, Prescott 

737036513

Role and Responsibilities

The Senior Media Manager serves as the frontline internal media expert for Samsung SEA and is responsible for the management and oversight of strategy, planning, activation and analysis of platforms such as Video (CTV, OLV, Linear), Biddable and Site Direct (Display/OLV), Paid Social, Search (Engine and Non-Engine), OOH, Audio/Radio and any emergingmedia/platforms.The position manages the external agency partner(s), drives internal and external communication of strategy, plans, timelines and budgets. Monitors campaign/channel delivery and overall campaign measurement and performance. Will play an integral role in support of the Head of Media and supervises the work and development of a Media Manager.

KEY RESPONSIBILITIES:

• COMMUNICATIONS PLANNING APPROACH:
  • Keen understanding of the role media plays within the consumer marketing ecosystem, how media performs alone, how they perform together and how they are constantly changing
  • Passion for understanding consumer behavior (qualitatively and quantitatively), with ability to translate into actionable strategies and plans
  • Ability to develop and implement differentiated media strategies that connect paid, owned, earned and deliver exponential breakthrough and ROI from upper through lower funnel.
  • Proven ability to develop media strategies (within the larger communications framework) that deliver on brand goals and objectives
  • Experience developing campaign and channel specific measurement plans
  • Identifies or creates newopportunities/partnershipsthat can meet business needs
• STRATEGIC THINKING:
  • Function as the leader across strategy, planning and buying of media, building relationships with partners and key stakeholders
  • Skilled at audience development and analysis
  • Understands and can translate Business Objectives into Marketing/Media Objectives
  • Realizes the keen importance of brief development and delivery, towards getting the best work from partners
  • Can leverage analytical fluency to find insights based on available data and reporting
  • Approaches tasks and goal with a problem solving lens
  • Will collaborate with the Media Director to enhance and improve Samsung’s media practice
  • Knows how to prioritize and build timelines to balance work and achieve goals
  • Ability to work with Product and Integrated Marketing Teams to write clear briefs that cascade business -> marketing -> media objectives/KPIs
• ANALYTICAL FLUENCY:
  • Comfort understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
  • Able to interpret brand/media measurement and reporting to inform the strategic planning and optimization process
  • Ownership of regular (weekly, monthly, quarterly) and insightful media performance analysis and impact on the business (Sales, Revenue)
  • Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA)
  • Can translate KPIs from objectives throughout the process and work to develop measurement plans
  • Thirst to understand culture and consumer behavior holistically, and translate it into media strategy
  • Ability and willingness to critically think through objectives and explore alternative territories
• PRESENTATION & COMMUNICATIONS SKILLS:
  • Adept and articulate when presenting
  • Strong interpersonal communication skills
  • Ability to present complex themes in simplified terms
  • Support the Head of Media in training marketing and other internal teams on all things media
• RELATIONSHIP MANAGEMENT:
  • Highly skilled at establishing rapport with co-workers, understanding the interdependencies that exist between teams
  • Drive innovative partnerships across key partners (Google, Meta, Reddit, Spotify etc.)
  • Responsible for building strong two-way relationships with agency partners
  • Ability to balance publisher/partner relationships, maintaining Samsung’s interests central

CHARACTERISTICS OF SUCCESS

• DATA-DRIVENDECISION-MAKER:Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
• PASSION: People with an infectious spirit who are passionate about the tech industry, our consumers, our brands, our customers, and winning. You see this job as a career, and not just a job.
• ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters newideas.

• DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
• CHANGE AGENT: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change

Skills and Qualifications

• Passion for Media, manifesting in a passion for continuing media education
• Bachelor’s Degree
• A minimum of ten (10) years of media strategy, planning and buying experience agency or client side, with at least five (5) years working with large (Fortune 500) advertisers
• Strong fluency with all forms of media traditional, digital and emerging
• Experience with media project management including presenting and reporting on media plans
• Solid data and analytical understanding and comfort
• Experience with Comms/Media brief writing and editing
• Strong project and people management skills
• At least three (3) years of experience in the direct management of team members, including assisting in the development, training and coaching
• Comfort with budget management and tracking
• This role is based in Plano, TX office. Relocation to DFW area is required
• Samsung SEA believes in flexible work, offering Fridays remote (WFH) and Monday-Thursday in office
• Annual air-travel may be 10%-15%